A Rhetorical Analysis Essay On Nike

Nike Analysis Essay

When going to the top apparel company’s website most people will expect a lot. Nike is the biggest apparel company in the United States, therefore you are expecting an extravagant website, but this is not what you get. On the website you see five main tabs to click on. The tabs listed are men, women, boys, girls, and customize. These tabs are self-explanatory, and when clicking on them they take you to the clothing for each of these categories. Also, on the home page of the website Nike is advertising a movement for equality. When clicking on this website you are brought to another website showing the founder of the movement, a description of the movement, and athletes who are in support of the movement. Nike is an interesting

website because they sell clothing, shoes, and a movement.
Nike sorts their apparel by gender and age.

When hovering over the men’s tab you are brought to a seemingly endless list with categories and sub categories. The categories listed are new releases, featured for men, valentine’s day, super bowl, best sellers, top picks $100 and under, now trending, and sale. All the categories listed above are the products that Nike wants to promote and sell. Also, under the tab are categories with sub categories. These categories are shoes, clothing, accessories & equipment, icons, shop by brand, and shop by sport. These categories have a ton of subcategories. When looking at the subcategories you begin to think of all the possibilities for an outfit. When one is looking for clothing they will most likely be able to find something they like. Nike has 726 pairs of shoes available for purchase on their website. Nike has 1232 pieces of clothing available for sale. Their website even has 398 pieces of equipment or accessories for sale. After looking at the categories on Nike’s website you can see why they are the biggest apparel company. Nike provides an unmatched variety compared to their

competitors.
Nike also has a customize tab.

When clicking on the customize tab you are brought to NikeID. NikeID is a tool to customize shoes from Nike and they will send the customized shoes to you for a fee. Most of the shoes on NikeID will cost anywhere from $95-$340. The website they advertise it in three steps. The first step is “you design it”. There are 81 different types of shoes you can customize for men, but only 36 types of shoes for women. In the first stage a customer will pick the type of shoe they want, and then the materials. After choosing the materials the customer then chooses different parts of the shoes to customize. A customer can change twelve different aspects of the shoe. The main changes a customer can make is to the toe, heel, quarter, and swoosh. The possibilities of customizing a shoe are endless. With thousands of combinations one can get lost when customizing a shoe. Although it may be a bit much at first to most people, Nike makes it easy for anyone to find the perfect combination for them. If a customer still wants a customized shoe but doesn’t want to go through the hassle of customizing the shoe, then they can pick some popular premade designs. After customizing the shoe Nike says they will “make it”. After Nike makes the shoe they will then deliver it within three to five weeks. A customer will then wait anxiously for the shoe to arrive to their house. Finally, after a few weeks the customer gets the shoe, and hopefully will enjoy their

purchase.
Nike is mostly known for their shoes. Nike has 680 different pairs of shoes available for sale on their website. At first one may think they will never find a pair of shoes that is right for them, but Nike makes this easy for them. Nike separates the shoes into thirteen different categories. The categories are lifestyle, running, basketball, football, soccer, training & gym, skateboarding, baseball/softball, golf, tennis, track & field, lacrosse, and outdoor. Nike primarily focuses on lifestyle shoes. There are 273 different types of lifestyle ranging from $30 to $250. On Nike’s website there are more brands of shoes for sale. Not only does Nike sell Nike brand shoes, but also, they sell converse and Jordan brand shoes. Nike is the largest shoe company, and many believe it is because of Nike’s ability to branch out too many different types of people. Nike appeals to athletes and the average consumer.
The most interesting thing about Nike’s website is the fact that Nike is advertising a movement. Nike promotes a movement for equality. Nike advertises on the front page a link to another website. The website is white with some gold text and three gold bars on the right side of the page. The website is very plain but has clean modern look to it. When going on to that website the first thing you see is a mission statement. The mission statement states that everyone should come together to inspire others to respect and treat everyone equally. After seeing the mission statement, one will then see a video with many famous athletes on it such as Lebron James. Nike is trying to make a difference using the influence from athletes of color, but if Nike wants to push the issue of equality they should use athletes of all races. Nike does show people of every race on the front page, but most of the athletes are primarily African American. Also, the ambassadors are African American except for a few. When scrolling through the Ambassadors the first five are all African American, and then you get to the first white ambassador and after that the last ambassador is Muslim. Nike should include more races, therefore, there will be more equality in the equality program.
Finally, overall Nike has an overall lack luster website, but it is still a dominate force in the industry. Nike has a plain website, but the modern look compensates for it being plain. Nike does a very good job at appealing to all different kinds of people and makes it easy for most to find what they are looking for. Nike’s website changing very frequently and usually advertises the newest thing in the sports world. Although the website changes frequently it keeps the same basic principles of being simplistic and to the point.