A Modest Proposal

Executive Summary

India is witnessing a great amount of upward growth in its retail industry making it become the most flourishing sector of the fast growing Indian economy Amin, (2008). The tremendous growth in its economy has come due to plenty factors such as a major change of demographical situation, an increase in the quality and standard of living for the modern and urban citizens of India, frequent change in the buyers behaviour due to change in taste and preferences, rising domestic income among other factors that have contributed toward the notifying change Srivastava, (2008). There is no doubt about it that India is booming in its economy and retailing is definitely a major contributing agent to improve India’s dynamic income

What are the most important internal and external drivers affecting the growth of organised retail industry and what are the personal prospect based, company prospect based and activity prospect based factors affecting the growth of organised retail market in India? This research paper takes an insight through its research and investigates these questions through a series of comparative self-structured quantitative questionnaire with a target of 50

Organized retail can be defined as a retail place of business where all the items are itemised, brought and sold all less than one single roof, unlike the unorganized retail where there are multiple and several things that are sold in different shops Amin, 2008. Organised retailing business can be identified as trading activities undertaken by authorised and licensed retailers who have made necessary arrangements and have themselves registered under sales tax, income tax and other government recognised bodies in order to practice trade. Organised retailing is identified as places where a business owner can publicly trade under concepts like supermarkets, corporate-backed hypermarkets and retail chain stores Hoskisson, et al.