McDonald's and Fox's Diner
McDonald's and Fox's Diner are two of the restaurants in Lake City, Tennessee. But even though they both sell hamburgers in the same town, they don't have anything else in common. They cater to different types of customers, there is a noticeable difference in service speed, and every facet of doing business is handled differently. Even the atmosphere of these two places is in contrast.
These two restaurants do not compete for the same customers. McDonald's is located just off the interstate, so many of their patrons are not local residents. Another reason is that they are universally known. Fox's is further away from the interstate. Aside from the over-the-road truck drivers who know the area, most of the Diner's customers are local residents. As well as targeting different customers from Fox's Diner, McDonald's also places more emphasis on speed. McDonald's makes job specialization an integral part of their operation. They crank meals out on an assembly line. They use computers to take orders, automatic timers to assist in cooking, and radio headsets to communicate. Even the color scheme used by McDonald's promotes speed. Studies show that loud colors like red and yellow increase customer turnover. With the exception of handling money, tasks are shared by the staff at the diner and there isn't anything high-tech about the operation.
Fox's Diner is a world away from the bland, impersonal McDonald's just a few miles north. It sits on the right side of a two-lane highway leading into town. The Diner serves both as a truck stop and as the restaurant for a small motel next door. The parking lot looks vacant until about five in the morning because it is large enough to accommodate a dozen tractor trailers. Years of use have left potholes and a patchwork of asphalt that resembles a moth-eaten quilt.
The diner itself is a doublewide trailer set high on a five foot, cinderblock foundation. An aluminum awning extends outward about six feet along the front of the building. Underneath the awning, yellow fluorescent lights, which theoretically do not attract bugs, glow at night. They are mounted over a row of metal framed, screened-in windows.
There are many fast food places to choose from in the southwest region of the country. Two of the most common fast food restaurants are In-N-Out Burger and Jack in the Box. I have personally been employed at both of these establishments. The difference between the two is quality, price, and working environment.
RNRA Team, “Supermarkets, Fresh Produce and New Commodity Chains: What Future for the Small Producer?” Hot Topics: February, 2004.
"Real Milk." A Campaign for Real Milk. N.p., 9 Nov. 2009. Web. 18 Nov. 2013.
In an increasingly competitive market with strong rivals such as Reebok, Adidas, Nike’s latest strategy is offering consumers the shoes they desire. This is done by providing customers with the option of designing their own shoes. At Nikeid.c...
The work of Roland Barthes (1915-80), the cultural theorist and analyst, embraces a wide range of cultural phenomena, including advertising, fashion, food, and wrestling. He focused on cultural phenomena as language systems, and for this reason we might think of him as a structuralist. In these notes, I provide a short profile of this influential figure, together with a synopsis of his seminal essay, "Rhetoric of the Image," a model for semiological analysis of all kinds.
De Waal, Alex, and Rakiya Omaar. "The Genocide in Rwanda and the International Response." Current History Apr. 1995: 156-61. Web. 21 Apr. 2014.
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When it comes to fast food restaurants like Mcdonald 's and Burger King, people tend to wonder if they 're more similar or different. Each restaurant has qualities that separate them from another, but yet there are also many ways they 're similar, too. These two restaurants have been around forever and do a very big business around the world. Their greasy burgers, fries, ice cream, etc., are tasty treats to many americans that they can 't go a day without. They 're so focused on the food that they probably aren 't wondering what I am, what are the similarities and differences between Mcdonald 's and Burger King?
Within the book, the author outlines four major factors that can explain the success behind the concept of McDonaldization. These factors are mainly based on the premise of rationality, and the mentality of US society to always be mobile and fast paced to complete a seemingly endless number of daily tasks. The first factor Ritzer examines is efficiency, which refers to how quickly McDonalds can get a customer through their restaurant and satisfy their needs while using the least amount of effort and cost possible. This type of focus put forth on efficiency is translated into several other processes many of us a...
McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.
Our primary product focus is athletic footwear designed for specific-sport and/or leisure use(s). We also sell athletic apparel carrying the same trademarks and brand names as many of our footwear lines. Among our newer product offerings, we sell a line of performance equipment under the Nike brand name that includes sport balls, timepieces, eyewear, skates, bats, and other equipment designed for sports activities. In addition, we utilize the following wholly-owned subsidiaries to sell additional sports-related merchandise and raw materials: Cole Haan Holdings Inc., Nike Team Sports, Inc., Nike IHM, Inc., and Bauer Nike Hockey Inc. Our most popular product categories include the following:
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This project concentrates on the Nike Sports shoe; Nike is one of most significant shoe manufacturing company worldwide. Sportswear manufactured by Nike is known for quality and is most liked brand of athletes. (Daniel, 2011)
Economies of scale are the advantages that accrue as organizations become bigger and expand their activities. The firm that I chose is McDonalds. It is one of the world’s largest fast food restaurant chains. McDonald’s economies of scale allow for bulk purchase of products, faster growth, specialized management, and franchise support. Additionally, profits received and significant cost savings are a big part of McDonald 's economies of scale.
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