A Case Study Of Maslow's Hierarchy Of Needs

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1. Task 1 - Background
A locally owned manufacturing company in the business of production, distribution and services in the chemical coatings and pigments has been recently been acquired by a multi-national corporation. This recent move has unfortunately not spared the fate of the aftermath of merger, resulting in a minor restructuring and the resignation of one of the directors and a few staff.
Due to the current situation in the company, my director and I were employed to relook into the HR issues as well as any impending areas of concern in the newly acquired company. In our last 3 months of observations in the company, we need to reevaluate the organization status and to perhaps propose solutions addressing the key challenges, gaps and …show more content…

Maslow?s Hierarchy of Needs provides managers & HR practitioners a systematic way of examining the different needs employees may have at any given point and clarifies different responses they may have to similar treatment. An employee who is satisfying his esteem needs may feel gratified when his supervisor praises him. Conversely, another employee who is trying to satisfy his ?Belongingness? needs may be unhappy being praised by upper management in front of peers if the praise sets him apart from the rest of the group. By spending effort to satisfy the various needs of the employees, companies may ensure a more highly motivated workforce. Maslow?s Hierarchical Needs though provide an speedy reference to individual?s needs, it provides an overly simplistic deduction & is too rigid to be holistic. Thus, it?s often accompanied & compared with other motivation theories in application.
b) Alderfer?s ERG Theory?(Alderfer, 1969)?compressed Maslow's hierarchy of needs from five to three: Existence, Relatedness & Growth. Thus, the acronym ERG.
Existence being the most basic level corresponds to Maslow?s Physiological needs & Safety needs. Relatedness is synonymous to Maslow?s ?Belongingness or Social? needs level. Growth need refers to Maslow?s esteem and self actualization

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