7 Eleven In Taiwan Case Study

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7 – Eleven in Taiwan
According to the article “Taiwan Convenience Stores 2010”, “In 2009, Taiwan’s four major convenience store chains such as 7-Eleven, Family Mart, Hi-life, and OK operated a total of 9,184 stores around the country, a density of one store per 2,500 people, making Taiwan the densest market in the world in terms of convenience stores. (Yuko Matsumaro 2013)” Among several convenience store chains, 7-Eleven is the most popular one in Taiwan now. Convenience stores control theory of law "Convenience stores, development and trends, according to the stores need to think about the history of Taiwan, Uni - President Industry Corporation (UPEC) - played an important role in the development of convenience stores in Taiwan (economic , 2000)" May 27, 1979 in The UPEC ten chain stores in which UPEC most have a long history of South America 's largest convenience store chain, Southland Corporation, in collaboration with Taiwan 7 - Eleven goods (administration, economics, 2000)” . The first in Taiwan 7 - Eleven opened 27 stores in 1980, the annual sales of is only was one NTD 1.2 billion. 7 - Eleven stores, but sales still increased by 62 in 1984 is not a lot of improvement, and in 33 stores (Lu and Luo, 2010) has been closed. However, the 7 - Eleven did not stop the company will increase the number of stores, 168 shops, 24, who in 1987 began working hours. This turning point, 7 - Eleven try to expand their businesses, and in April 2010, since the 7 - Eleven sell the year NTD 1017.6 billion (Lu and Luo, 2010), 4733 has been expanded to the chain stores.
“The main difference was made in the floor size of the store. The stores in US were big and were generally in the suburban areas so that people have a drive way and sample p...

... middle of paper ...

...dit to their work.
When we consider “Customizing Global Marketing (John A. Quelch and Edward J. Hoff)”, we should check which strategies are used; adaptation or standardization. When we analyzed the case, we see that 7- Eleven made adaptation strategy in Taiwan. Because, there is not enough space in stores to apply standardization strategy. In U.S., 7 – Eleven uses so much space in stores, but they cannot have similar conditions in Taiwan. Therefore, they are used adaptation strategy to this conditions and they are designed their stores again. Another reason is applying this strategy is that Taiwan culture.
In conclusion, Differences the operation format of 7-Eleven in Taiwan can be expanded to South Korea but not the UK. Cultural, geographical and economic differences or similarities should be taken into account when considering expanding business to other regions.

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