1.1 Explain The Characteristics Of Different Business Markets

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1.1 Explain the characteristics of different business markets
The characteristics of different business markets are dependent upon what product or services an organization produces or provides and the type of buyer they want to attract. Business to business, businesses sell to each other e.g. accountants specializing in business accounts. Consumer markets; products and services are sold by businesses to consumers e.g. supermarkets etc. A service market is where a business sells its services directly to individual consumers for example hairdressers. Industrial markets are ones where industrial or production products are sold to other industries. They tend to have few buyers but make high value sales. Professional service markets are ones where …show more content…

Those who constantly monitor and examine the market looking ahead to change their goals based on what the markets wants are more successful. An organisations goals and plans to achieve these goals may be shaped by the market it operates in. Organisations need to be responsive and may need to change the goals in order to achieve them. They will need to monitor the market reviewing the wants and needs of the consumer along with aspects that may change customer requirement such as changes in legislation, economic circumstances and technological advancements. The more responsive a business can be the better its chances of capitalizing on market demand. The Pestle Analysis and Pestle framework – standing for Political, Economic, Sociological. Technological, Legal & Environmental factors, is useful for understanding the business environment as a …show more content…

This includes company law (the companies act 2000), limited companies, partnerships, sole traders. These all stipulate how the company must be registered and trades. Some require registration and legal representation, whereas sole traders can be less rigid legally and with fewer fees. Any business has legal obligations towards its customers and their employees. All customers are covered by the trading standards act. When you buy goods from a trader or when goods are supplied as part of a service, you enter into a contract, which is controlled by many laws including the Sale of Goods Act 1979 and the Supply of Goods and Services Act 1982. Employees themselves have rights and again are governed by a legal standard usually referred to as statutory rights. These are legal rights based on laws passed by Parliament. With these rights in place, no employer is able to change these rights even with a contract. Equality Act 2010, contracts, copyrights and design, data protection, distance selling, dissolution of a business, passing off goods, patents, performing rights society and phonographic performance ltd, sale of goods and services through a website, sale of goods law, sale of goods law(consumer protection) & trademarks. A significant number of legal obligations arise in the area of Employment law also. Small examples of these obligations are as follows,

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