Brazil is the largest country in South America with a population of approximately 198.7 million in 2012, according to World Bank. It is also the world’s fifth largest country, by geographical area and by population (FIND SOURCE). Brazil’s capital, Brasilia, stands southeast of the country and their official language is Portuguese. Brazil is currently using Brazilian real as their currency.
Brazil is a federal republic government with 26 states and 1 federal district. Much like the United States, Brazil’s government is divided up into an executive, legislative, and judicial branch. The president is elected for a 4-year term with the opportunity to be re-elected for an additional four years. Their government system senators and deputies that represents each state in an upper and a lower house of Congress. (http://globaledge.msu.edu)
Brazil is quickly gaining international attention when it secured itself as a host country for the World Cup 2014 and the Summer Olympics 2016. Brazil is a member of BRICS, which means that the country has recently been industrializing and experiencing a rapid growth in it’s economy. Now that the country will act as host to both the World Cup and the Summer Olympics, an additional boost in the already growing economy is expected.
In 2008, Disney teamed up with Orlando Universal Studios and Sea World to begin marketing heavily to wealthy Brazilians that can afford vacations. They were right to market to Brazil because they have an opportunity in this country to encourage family vacations. In fact, Brazil is one of many Latin countries that is very family-oriented. Children are raised and encouraged to stay physically and emotionally close to family. They place a high emphasis on being loyal and acting...
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...nsive for this demographic. Currently, 1 U.S. dollar equals 2.38 Brazilian reals. That means a regular $92 day pass to Disneyland will cost locals almost 200 Brazilian reals. Aside from the wealthy few, Disney’s expensive prices will not accommodate and attract the rest of Brazil’s growing population. If they do not amend their prices, Disney will be greatly threatened by other free attractions such as beaches, museums, and parks. (http://www.gadling.com/2012/04/16/10-free-things-to-do-in-rio-de-janeiro-brazil/). There are also implications with the language. Disney will have to spend a lot of time translating everything to Portuguese. Since languages are so different, it will be hard to retain the same meaning. Disney will have to incorporate backwards or parallel translation into their implementation plan, which could be costly in terms of money as well as time.
Brazil is bound to host in a two-year span the largest sport events in the World, The 2014 Soccer World Cup and The Olympic games in 2016. The country will attract a lot of investors looking for some brand exposure since the whole world will have their eyes turned to this tropical country. These events present opportunities for Brazil to benefit from tourism and prove to the world that it is ready to take its place as an important piece of global governance. Although Brazil has a flourishing economy, it still has many characteristics of a third world country. Social issues remain present in the country’s politics. There are several concerns regarding the capability of an emerging country to host events with that stature.
Globalisation has been crucial to the economic and social development of Brazil. In the late twentieth century Brazil face years of economic, political and social instability experiencing high inflation, high income inequality and rapidly growing poverty. However after a change of government in the 1990s and large structural changes in both the economic and social landscapes, the brazilian economy has been experiencing a growing middle class and reduced income gap. Since the start of the 21st century, brazil has benefitted from the move to a more global economy.
Brazil with a population around 201,032,714, is the largest South America’s country. Brazil’s most important components of its GDP are service revenues, wide industry sector and its successful agriculture.
Brazil achieved independence from Portugal in 1822, although not recognized as a sovereign by Portugal and the United States until 1824. Since the country’s independence, Brazil has drafted eight constitutions. Today, Brazil is a federal republic divided into twenty-six states and one federal district. The constitutional framework of Brazil is based on its newest document, created in 1988, following the period of military dictatorship from 1964-1985. Upon the rebirth of democracy in Brazil, the new constitution set up a system of checks and balances similar to that of the United States, where there exists the legislative, executive, and judiciary branches of government. The new constitution expands civil rights and universal suffrage while restricting the president’s power to legislate, condemning the use of torture, and prohibiting extradition for military crimes. It expands the role of government to intervene in state and local affairs and allows individuals as young as sixteen to vote in national elections.
Brazil is both the largest and most populous country in South America. It is the 5th largest country worldwide in terms of both area (more than 8.5 Mio. km2 ) and habitants (appr. 190 million). The largest city is Sao Paulo which is simultaneously the country's capital; official language is Portuguese. According to the WorldBank classification for countries, Brazil - with a GDP of 1,5 bn. US $ in 2005 and a per capita GPD of appr. 8.500 US - can be considered as an upper middle income country and therefore classified as an industrializing country, aligned with the classification as one of the big emerging markets (BEM) next to Argentina and Mexico. Per capita income is constantly increasing as well as literacy rate (current illiteracy rate 8%). Due to its high population rate (large labour pool), its vast natural resources and its geographical position in the centre of South America, it bears enormous growth potential in the near future. Aligned with an increasing currency stability, international companies have heavily invested in Brazil during the past decade. According to CIA World Factbook, Brazil has the 11th largest PPP in 2004 worldwide and today has a well established middle income economy with wide variations in levels of development. Thus, today Brazil is South America's leading economic power and a regional leader.
How many of you know that the Summer Olympics are in Rio this year? What has been happening to Brazil will possibly serve as a lesson to other countries wanting to host the Olympics (Navarro-Garcia). The 2016 Summer Olympics are expected to bring in around 500,000 people to Brazil (?Zika concerns mount?). There is still many problems occurring in Rio right now, from the Zika virus, to polluted waters and also a breaking economy. ?President Obama has asked congress for $1.8 billion in emergency funding for this epidemic? (Ford). The cost of moving the Olympics this late in the year would hurt Brazil?s economy tremendously. They?ve already invested millions of dollars into these games. Therefore,
After a company decides on its product(s), it has to think how it will price said product(s). Disney goes about pricing for all of its products in different ways. For instance, Disney’s amusement park tickets are cheaper during times of the year that it is the least busy and the tickets prices rise during sessions that the parks are busiest ("Your Ticket"). However, Disney’s biggest competitor, Universal Studios, goes about things in a very different way. Universal Studios tickets cost the same no matter
In 1822, Brazil became a nation independent from Portugal. By far the largest and most populous country in South America, Brazil has overcome more than half a century of military government to pursue industrial and agricultural growth and development. With an abundance of natural resources and a large labor pool, Brazil became Latin America's leading economic power by the 1970’s. Brazil is located in Eastern South America, bordering the Atlantic Ocean. It is slightly smaller than the U.S., with bordering countries Argentina, Bolivia, Columbia, French Guyana, Guyana, Paraguay, Peru, Suriname, Uruguay, and Venezuela.
In the current economic times the development and growth of any economy has come to a near stop or at least to a drastic slow down. The face of the global economic environment has changed and many new countries are starting to change the way their country and the rest of the world does business. One such nation is Brazil, who has turned around their own economic troubles and is becoming one of the fastest growing economies in the world (World Factbook). Brazil has started developing its economy and using the opportunity to achieve a level of respect in the world.
The company know its various revenue generating streams very well. The Disney also sees immense possibility in the sequels of the character based movies. The success of Avengers is a recent example and therefore the company plans a sequel for Captain America 2, Iron Man 3 etc. This will boasts the overall revenue generated by the company. The company is now betting heavily on the introduction of theme parks across the globe especially in emerging markets like China, India, Brazil and Russia (BRIC nations). The growth rate of 10% in theme parks and successful implementation of theme parks in Hong Kong, Japan and France allows the company to develop and construct the Disneyland theme park in Shanghai, China. The presence of 330 million consumers around the Shanghai is yet another key factor that made the Disney to invest approximately $5.5 billion in this park. Without doubt, the market for Disney is growing across the globe and emerging and fast growing economies offers a huge opportunity for the growth and development. The China expanded its economy at 10% growth rate in the past straight 30 years therefore the Walt Disney will sees the immense growth from its theme park in
The Walt Disney Company is the largest entertainment company in the world in terms of revenue. It was founded on October 16, 1923 by Walt Disney and his brother, Roy O. Disney. They started the company, The Disney Brothers Cartoon Studio, where they became the leader in the American animation industry and later working in live action film production, television and their world famous theme parks. Through different acquisitions, they have diversified and now do business in theater, radio, publishing, online media, music and own several television channels (Disney History Institute).
But the Disney theme park located just outside Paris did not consider several managerial issues as well as consumer preferences. Walt Disney found Chinese population very lucrative and wanted to open a theme park somewhere around China. After two American parks and one Japanese park, they wanted to avail of the Chinese market which was previously unexplored. Disneyland, after initial talks with Hong Kong government, eliminated any other possibility of majority ownership so that they could invest on management and fees of franchise from their first-cut profits. Finally, Walt Disney had a management team of long experience of dealing with almost all the large and developed markets around the world. With the unparalleled resources and capital they already had, they could easily conduct proper market research before diving into the market in Hong
Brazil is a diverse and enormous country. There are large, medium and small sized aities that stretch from coast. From Brazilian cit...
The primary goal of The Walt Disney Company is to become one of the world’s leading producers and providers of not only entertainment, but also information (The Walt Disney Company, 2014). The company aims to achieve this by utilizing its immense brand portfolio so as to differentiate services, content, and consumer products. While this is the overall goal, there exist other innate milestones that essentially touch on socially responsible business in enhancing sustainability. They include, but are not limited to; zero net greenhouse gas emissions, whereby the company aims to have reduced net greenhouse gas emissions by 50% by 2020; zero waste, whereby Walt Disney hopes to achieve a 60% reduction in waste from
If Brazil can take advantage of these strengths then they will be able to continue the growth they have been enjoying over recent years. The country have enough oil and gas reserves to make Brazil self-sustaining, with some to spare which can be sold abroad. Another strength Brazil have is the fact they actually have more fresh water than any other country in the world. As climate change will soon become to make water scarcer than ever before, and this will in turn make Brazil an extremely attractive prospect for people wanting to either invest or live there. The World Cup this summer was a tremendous success and this tournament, along with the build up to the Olympics that will take place in Brazil in 2016, has massively improved and is continually improving the basic physical and organisational infrastructure whilst attracting major international investors into the country. Hosting the Olympics isn’t generally a profitable investment due to the massive expenditures required throughout the tournament, however, the event like the World Cup, will give the country a massive global