Training Mask

995 Words2 Pages

Training Mask is a company that promotes and produces the Training Mask 2.0. They market this as a hands-free Respiratory Muscle Trainer (RMT) that mimics altitude training. The video advertisement started with athletes, of different sports, training while using the Training Mask, then one female athlete stated that “they want more from their work out” (Training Mask, 2016). Based on this advertisement, the main intended consumer of the training masks are athletes and people who train and exercise at a high intensity, although at the end of the commercial, the narrator said that this mask is for everyone who wants to improve their workout, as well as gain an edge against their competition. This kind of statement could help entice an average individual into buying their …show more content…

According to the company Training Mask, they have done an extensive research and clinical testing at the University of North Alberta Institute of Technology (NAIT) to modify their old training mask, but did not elaborate or explain the research and testing that they have done. The “2.0” before the product name signifies that the company did modified the mask’s design. They made it lighter and more comfortable to wear than the older version of the training mask. The company claim that the Training Mask 2.0 can help imitate and give an individual the same benefits of high altitude training without the inconvenience of going and training in the mountains. They also claim that the Training Mask 2.0 can improve an individual’s respiratory threshold, increased anaerobic threshold, increased oxygen efficiency, increased energy production, increased mental & physical stamina, and increased mental focus in a short amount of time (Training mask 2.0, 2016). They cited that the patent-pending valves can increase the pulmonary resistance and stretch the lining of the lungs, which would then lead to larger surface area of the lungs and increase in red blood cells and

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