The Rhetorical Analysis Of The Nicotinell Anti-Smoking

Every year in the United States, more than 480,000 people die from tobacco use and exposure to secondhand smoke; consequently, making this the leading cause of preventable death in this country. People are usually introduced to smoking at a young age; mostly around the preteen years. During this critical time preteen are transitioning from middle school to high school; teens at this age find it a little harder fitting in with others all while forming their own sense of identity. Preteens only pick up the habit of smoking to cope with these challenges. What these teens do not know is that smoking at an early age only increases their chances of suffering from a lifelong addiction. To help assuage the situation the Nicotinell anti-smoking organization

At first glance the ad may not look like much but a sweet old lady celebrating her birthday; however, when you take a closer look the audience can see that the lady is holding a cigarette. Just below that cigarette is a candle, that is in the shape of the number forty- two, stuck in a bright pink cake that reads happy birthday. The audience is left to insinuate the elderly lady is actually forty-two-years old! Everyone knows that a woman of this age goes through aging but not to this extent. The ad cleverly shows that smoking can add on years to someone’s life; this is clearly depicted in the forty-two-year old woman’s exaggerated bodily features: her thin white hair, her extremely wrinkled skin, and the various shades of age spots on her hands and face. The Nicotinell organization acknowledges the fact that women are somewhat dependent on their looks to feel beautiful; if a woman doesn’t feel that she is looking in tip top shape she doesn’t feel that she is attractive to others. Every woman wants to feel beautiful with the perfect healthy looking skin along with the all-natural

The words located at the bottom of the advertisement states, “smoking causes premature aging”, these words visibly display the Nicotinell stance against smoking. This only confirms the audience’s fear that smoking can actually be harmful to an individual’s health. The designers strategically put the words in small print at the bottom of the ad to keep the focus on what is going on in the picture; the organization did not want to take away from the visual’s shining moment. The organization gave the audience some credit that they were fully capable of putting the visual puzzle pieces together. The only added the written word as a precautionary measure to clear up any misunderstandings that may have been