Smoking Kid Analysis

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Cigarettes are found everywhere and are very accessible. The sight of someone smoking tends to be an everyday thing. The majority of people know it is not the best thing for your body or health, yet for some reason people continue to do it anyway. In this Thai ad called “Smoking Kid”, several adults are shown out and about smoking cigarettes. Young children then get added into the mix as they go around and approach these adults asking if they could “get a light.” The adults are perplexed as they look down at the children with puzzled faces and deny them. The adults then proceed to go on about how “smoking is bad for you,” and how “cigarettes contain insecticide” and “makes you die faster”. After hearing all the negative connotations about …show more content…

The adults repeat several facts about cigarettes causing lung cancer, emphysema, and strokes, yet didn’t even realize that they were holding a cigarette in their hands, doing the very thing that they preached was so awful and toxic. The children’s actions make the smokers take a look at themselves and think. This is a great example of epiplexis, which is a form of argument where a speaker attempts to shame an opponent into making them think from a particular point of view. The smokers are suddenly contradicted as they are exposed and forced to answer their own question and their body language says it all as they appear embarrassed and begin to scratch their heads and look around. Antistrophon is also used as the kids take the adult’s arguments about why smoking is bad and retort it on them. This also goes along with the inside-out reflection tactic. The smokers end up in a situation where their own voices send out a warning message to themselves and develop into a self-awakening moment. The main barrier that prevents smokers from actually taking the warnings from friends and family members are themselves. Smokers are often aware about the dangers of smoking, especially since they are constantly reminded of it. Yet, most smokers tend to truly believe they have it all under control. It seems that the only perspective the smokers can fully trust is their own. A great use of insight in this ad allowed for the most powerful voice of all to be applied, which were the smokers

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