rhetorical analysis

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The movie trailer “Rio 2”, shows a great deal of pathos, ethos, and logos. These rhetorical appeals are hidden throughout the movie trailer; however, they can be recognized if paying attention to the details and montage of the video. I am attracted to this type of movies due to the positive life messages and the innocent, but funny personifications from the characters; therefore, the following rhetorical analysis will give a brief explanation of the scenes, point out the characteristics of persuasive appeals and how people can be easily persuaded by using this technique, and my own interpretation of the message presented in the trailer. At the beginning of the movie trailer we can clearly hear the cheerful music in the background, the lights, the girls dancing at the carnival, Rio (the bird) saying a positive affirmation, and trying to save a cute little bird from getting blown away with a firework, but unfortunately for Rio things did not work out his way, so instead, he is the one who ended up in the firework; consequently, the celebratory fireworks add an inviting feeling. All of this clearly indicates that the creators of the movie trailer wanted to begin with the persuasive appeal of pathos. In this short-scene, the pathos is used to attract an audience by emotions of excitement, happiness, and humor. The creators of this trailer want the audience to feel the connection with the scenes through emotions and feelings of desire; they want the audience to believe that this movie is going to be funny, animated, and adventurous. The targeted audience is young people or a population that especially shows interest for birds or animals. During the following scene, the mother bird clearly identifies herself as a bird a... ... middle of paper ... ...er apparently created successful persuasive appeals for the crowd to be attracted and enjoy a movie that will be funny, colorful, and full of adventures that eventually will teach a life experience to the public. The positive message that the creator of this movie trailer wanted for people to comprehend was the fact that even a bird, in this case Rio who has been raised in a home, far away from its roots, will always have room for new experiences. In the human world, I see this as a message that no matter who you are, there is always room and time to get to know yourself better, and to explore all the possibilities that the world has to offer. The new experiences will always help to grow and to eventually conquer fears. The trailer also shows the importance of having family support and the importance of family. In the human world, family should be a priority.

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