Super Bowl Argumentative Essay

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Recommended: The impact of technology on modern day society

Overview Microsoft’s use of technology in this day in age has practically changed the world. Many believe that technology has not helped, but hurt our society. To those people I must disagree. Technology has found a place in our lives that lends a hand, makes many jobs easier, and might even change the way normal people live their lives. I, for one, am always excited when I hear of a new iPhone or computer that has just been put on the market because technology is evolving which is the sole purpose of this advertisement that Microsoft so meaningfully wrote in 2014. This commercial begins with a man sitting in a wheelchair using his eyes to successfully use a Microsoft Surface computer to speak. A robot voice enters the commercial saying, “What …show more content…

The ultimate consumer for Microsoft would be a variety of students, bloggers, or any other average person in need of a Microsoft product in everyday life. Intermediary audience would be larger retailer/wholesaler who might buy from Microsoft in bulk instead of just one product at a time. Since this advertisement was made to be a commercial during the 2014 Super Bowl, the target audience might differ. It is important to put in account the reason for the advertisement, therefore, a Super Bowl commercial will have more athletes in its’ audience compared to other times. Microsoft is trying to achieve and gain the attention of those sports fans by using Steve Gleason (former NFL player) to be the middle ground. By using a well-known NFL player, the target market has expanded to possible athletes or former athletes in …show more content…

In the advertisement, a woman that gains her hearing by using some type of technology. By including a woman with this type of problem and suddenly solving it through Microsoft’s technology, the tone is used for gaining attention from the people in need. Microsoft’s use of the robot voice in the advertisement has given it a genuine twist on the way the listener interprets what is being put across the screen. It is appreciated by the public when the purpose of an ad is to benefit the consumer more than the

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