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How technology is impacting on society
Technology impacting our society
How technology is impacting on society
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Sabrina Peters
English Comp.
Professor Paul
9/12/14
Microsoft 2014 Super bowl Commercial
When it comes to advertisement, every company’s goal is to come up with the best way to get their product out there and make their product look better than their competitors. Now, there are different ways in which companies can advertise their product. Microsoft, a well-known and valuable company, produces items such as personal electronics (i.e., cell phones), computer software 's (i.e., Windows), and additional items like Xbox, Bing, and Skype, but Microsoft is really known for Microsoft Windows (Microsoft US | Devices and Services). In this advertisement, Microsoft tried a different method to show their products.
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Cortana ad, or by trying to sell products by using their name, Microsoft decided to focus on showing what their technology has been able to do. For Example, because of Microsoft’s technology a little boy is able to run because he was able to get prosthetic legs. Another example is a woman able to hear for the first time by having the cochlear implant. By focusing on the viewer’s emotions rather than blatantly trying to sell their products, Microsoft shows the importance in technology and why technology matters in the …show more content…
A view of former NFL player, Steve Gleason, whose life has changed not only because he suffers from ALS – which is "Amyotrophic Lateral Sclerosis, often referred to as "Lou Gehrig 's Disease", a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord…" (The ALS Association), but also because with Microsoft 's eye-tracking technology it has "given a voice to the voiceless…” It makes the audience feel happy because they can see him communicate despite losing the ability to talk as a result of ALS. The narration of Steve Gleason draws the audience in from the very beginning and possibly eliminates any negative thought about technology the viewer might have. So, in addition to seeing how the eye-tracking technology has affected Steve Gleason’s life by giving “… a voice to the voiceless…” the audience is then able to see other people and how Microsoft’s technology has positively affected their life.
As technology began to advance over the last decade, even in the last few years, so did the big debate on whether technology is good or bad. Technology, like most things, has its cons, for example, technology can be very expensive, and technology is not always reliable. Another significant issue with technology is that people 's lives seem to revolve around technology. Schools nowadays are incorporating the use of technology in how
This is an example of pathos, the commercial is trying to leave an impact in the audience by using emotions. The commercial then shows a dancer dancing in sync to the music using interesting dance moves that are quite marvelous. By watching him dance there will be different responses depending on the person, some will feel awed and curious while others may feel envy by the talent the dancer demonstrates. The music increases its intensity and the beat makes the audience feel excited. The commercial then states phrases that come off as being quite mysterious, “Machines don’t have emotions, but the rare few can inspire them” (Lexus 00:00:26). The phrase gains curiosity and enthralls people to continue watching. By using this strategy the commercial is effective in having different emotional reactions and catching a wide variety of people’s
Technology is one of the most important things in everyone’s life. Technology improves every day. in regards to today’s youth, they were born with all the new technological inventions as opposed to our parents. In “Quality Time, Redefined” by Alex Williams, published in the New York Times, the author talks about the positive and negative effects on technology. I enjoyed this reading because it related my personal day to day life. Even though some Americans acknowledge that technology is a part of their everyday life, they do not see the negative outcome of technology, they are blinded only by the positive aspects.
The topic of technology and our society has become a very controversial subject today. Many people believe that technology is an essential component of our modern world, helping us to improve communication from farther distances as well as giving us easy access to important information. On the other hand, there is the opinion that too much technology is affecting social interactions and our basic development. “Technology…is a queer thing, it brings you great gifts with one hand, and stabs you in the back with the other.” (Carrie Snow.) The CBC Documentary “Are We Digital Dummies” displayed the pros and cons when it comes to modern technology that we use in the western world everyday.
Patho: In the Duracell commercial, they use most sympathy, so it can impact the audience. They use a little girl who's waiting for her father to come home while he is in the army. They use the soldier, to invoke patriotism
Visual images are very essential in employing the art of persuasion or when trying to an argument that could otherwise not be achieved through text alone. They can communicate sophisticated ideas that are hard to express in words. Images have the ability to appear candid while blending with modesty to look lifelike and natural. Through a combination of this ability and text, Samsung manages to inspire pathos among its audience. Samsung is a world-leading technology and electronics company headquartered in Seoul, Korea. Samsung is focused in manufacturing all types’ cutting-edge devices with a particular emphasis on smartphones. It is arguably, the leading smartphone manufacturer in the contemporary society. Cheil, a Chinese advertising company based in Beijing China prepared the Samsung Galaxy Xcover Snowfield advert and published it in October 2011. The advertisement is a creative play of the idea that the Samsung Xcover device is so high-tech, that it will be the ultimate guide to the user even in destinations that they have never visited. In their words, ‘Just like you have been there.’
Although Though technology can be good, it can be worse than good, such as people always with their faces on their phones and headphones in their ears, people neglecting books and using more online text, and people wasting their lives watching TV.Children now know how to use a phone faster than they can
In this century, there are too many new technologies such as cars, televisions, computers, video games; and many more are coming before we can catch up. As you can see, advertisers have their way to announce and present their advertising to make you want to tryout and want to own one of their products.
There are a few components that go along with technology. There are a lot of pros to technology, but what else is it good for? Many people think that technology is bad, but at this time of life, the good always outweighs the bad.
Throughout the past decade, technology has grown to become a controversial topic. Some people view technology as a mind consuming implement that has no positive use. However, we are able to use technology to our advantage by staying connected with real time events, learning opportunities, and technology encourages innovation and creativity. Occurrences such as political debates and weather reports are constantly being broadcasted across the nation.
Today the world revolves around different kinds of technology that are used for many things, some are necessary and some are not. Technology is a big part of our lives, and many would say we couldn’t live without it. Weather people like it or not technology is here, and it’s not going away. But a big question is; Is technology good or bad? Advancements in technology are bad For many reasons. Some are anyone who has a laptop can find someones personal information, people don’t get as much face to face interaction because they are always talking on the internet, and kids aren’t using proper grammar online, so they are losing their writing skills.
Technology forms the most vital element of life in the world today. Every aspect of our lives is dominated by technology and its importance in our lives is indispensable. One of the outstanding facts about technology use in schools is its controversial nature. There is no common agreement by stakeholders in technology and educations sectors about the use of technology in schools. There are two different factions, one supporting use of technology as a positive aspect, while the other faction disagrees, citing the detrimental effects of technology in students. However, the use of technology in classrooms catering for children continues to increase, as education develops more interesting ways of enhan...
In today's world of consumerism, there is great competition among businesses to sell their product. It goes without saying that in this complex society exists modern technology that has lead to the development of various media platforms. In turn, these various platforms are used by corporations to advertise their product. On that topic, there are various tools of advertising that corporations implement with their choice of media platform to sell their product more effectively. This paper will analyze the advertising tactics that are present in two poster advertisements, both of Lexus vehicles.
The opinions of many people vary on technology and the effects it has on today’s society. Some say that it’s more beneficial than anything, others completely disagree, and some have mixed emotions. Would you rather read out of a book, or play online learning games with a possible risk of eye problems? It’s about taking matters into your own hands. 71% of people believe technology has improved their lives. 76% of people completely disagree by saying that technology creates a lazy society and that is distracting and corrupting. Daily life with technology is also another huge issue in society. According to a survey taken in January 2013, people feel their work productivity has dropped 8% in the last year. They also felt that their relationships with their family at home dropped 4% in the past year. The opinions vary, but they are needed to show how technology is affecting different people.
Technology is not all bad. The whole point of this is that people have to be sure that everyone is aware of all the good and bad aspects of technology. Feeling that the advance of technology is a good trend for our society; however, it must be in conjunction with advances in education so that society is able to master and understand technology. In the future, we may see many problems arising from this new wave of technology. Unemployment numbers will most probably rise, crime will increase, and we can be the masters of technology, and not let it be the masters of
Microsoft is a well-know, huge technology company that has revenue increasing by more than 50%. Their products and software vary from all platforms. For example, they vary from laptops, to video games and consoles, to phones, and even software like Office 365. After doing some research I came to the conclusion that Microsoft struggles with advertising. Their spark on products is not fully there. Some of their competitors have their advertising down. If Microsoft wants to keep growing in revenue, I suggest they invest a certain amount of funds into better marketing tools and advertising skills.