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The importance of quality products
Impact of social media on purchase decision making or customers
Impact of social media on purchase decision making or customers
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Social Media Videos continue to increase in importance. Brightcove reports a video posted on a social media site generates 1200 percent more shares than images and texts together, and companies making use of this technique find search engines drive 41 percent more web traffic to their sites than those sites that don't incorporate this technique. Care must be taken, however, when posting videos, as a poor quality video has a negative impact on the customer's perception of the brand. In fact, 62 percent of consumers report a poor quality video has led to exactly this when it comes to one or more brands. These are only a few of the many reasons why video marketing has become critical in today's competitive marketplace, regardless of which industry …show more content…
Facebook videos receive 4 billion views every day, with two-thirds of these taking place on a mobile device. Although these videos are limited to 20 minutes, that is still plenty of time to get a message across to the target audience, and videos directly placed on this site get more visibility in the site's news feed than those videos that link to a third party site. Adults love this social media site, with 71 percent of those online making use of it today, thus uploading a video directly to the site is a great way to attract attention quickly.
Monitor engagement with the videos with the help of Facebook Insights. The feature contains useful analytic tools, including how many people have been reached with the post, how many have seen the video and how long they stayed on the clip. With this information, companies find they can determine the appropriate length for future videos and discover which content works best on Facebook.
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As of this time, it remains limited to 140 characters, yet many individuals don't realize that they can post videos on this site. The videos posted can last for as long as 2 minutes and 20 seconds, providing a business with enough time to deliver a message, if it is kept short and concise. Use twitter video marketing to expand on a tweet, and make certain to post the video natively. Doing so results in a 216 percent increase in engagement, as compared to those videos which are posted using a third party site. Roughly one in four adults currently make use of this social network, and they should not be overlooked when creating a video marketing
In recent years, the realms of marketing and public relations have changed. Branding has become an increasingly important tool for businesses. As described in Kleppner’s Advertising Procedure, attributes of a successful brand include recognition, differentiation, imagery, and the ability to link all brand communications to that brand (Lane, King, Russell, & Kleppner, 2005 p. 639). In 2016, branding also means having a strong presence on social media. Lisa Ostrowercha describes social media as another way “… for your brand to share its personality with the masses” (Ostrowercha, 2016).
According to Nair (2011), “The social media property on the web is exploding and fast becoming a necessary part of the arsenal of any organization. It took 38 years for the radio to attract 50 million listeners, and 13 years for television to gain the attention of 50 million viewers. The Internet took only four years to attract 50 million participants, and Facebook reached 50 million participants in only one-and-a-half years. Facebook, which was originally designed for Harvard students and launched in 2004, has become a phenomenal example of social engagement. By 2009, Facebook had already achieved 100 million monthly active users covering age groups from 13 to 65; by the end of 2010, there were more than 500 million users. (p. 46) With so many people connected through social media and since businesses are dependent on people to thrive, they have been impacted both positively and negatively.
"CNN Video on Facebook - CNN.com Video." CNN. Cable News Network, 30 Apr. 2014. Web. 13 May 2014.
Facebook, Inc.’s challenge is that they are too invested and dependent on their advertisement revenue. The company’s prime source of revenue comes from web and mobile advertisements and payment and fee from online gift purchases and virtual games (Stevens).
Video marketing is the use of videos to market or promote a brand, service or product. A video is a more vivid, lively and memorable presentation of the marketing message, which results in enhanced search engine ranking, more conversions and click through rates, and better sales. Depending on their marketing plans and goals, companies can use live event videos, customer testimonials, explainer videos, how-to videos, entertainment (viral) videos and corporate training videos, among others, to pass their brand messages more persuasively, briefly and effectively. Today, online video marketing has become popular because it is cheaper to implement and the videos can be distributed on channels like YouTube with amazing ease.
In the second youtube video, Dan Pink describes three factors that lead to better performance.
One of the most popular social networking websites today is none other than Facebook. People use Facebook in order to stay connected with their friends, family and the people around them, to discover what’s going in the world, in addition to share and express what matters to them. The Social Network is a film on how Facebook was created. There was a series of events, character development, relationships and a series of different emotions that are shown throughout the film.
This objective helps you get more people view your video content. Video content can be used on both Instagram and Facebook. You are additionally able to figure out number of people who are viewing your recordings as a rate (25%, half, 75%, 100%)
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
As Facebook continues to grow and evolve, it brings new technology and features along with it. In 2015, Facebook launched Facebook Live. It enables you to post live video directly to your Facebook page while you are filming. Facebook has been pushing this feature heavily and has even paid some companies and media sites to use the Live function to help increase its popularity. Facebook Live has subsequently taken off and been very successful, but it has also brought some negative attention along with it.
With social media’s rise in popularity, consumers were given another platform, a viral one, to discuss companies and their products/services. While the main focus of public relations has always been to promote communication and goodwill, the practice also promotes publicity for their clients. With the growth from traditional tools to more sophisticated tactics like video news releases, webcasts, blogs, and social networking, public relations has been able to transform its effectiveness in just a few short years. Any company that does not include the use of social media, is missing the opportunity to obtain valuable information about their brand while also losing a chance to spread its message on a platform that reaches
Video marketing is an upcoming internet marketing strategy that is becoming popular day by day. Now many websites offer their users to post videos other than just YouTube. You can use Instagram to share special messages, announcements and multiple photos in the form of videos. Although this is a photo sharing website but you should also keep in mind that there are many people out there who love watching videos. It does not mean that only YouTube has video fans, and other social websites do not have them. Don’t disappoint them and make best use of Instagram features.
Another area that’s covered in the literature is the emergence of User-Generated content (UGC) especially on platforms such as the video-sharing site Youtube. UGC in the form of videos can vary across a spectrum of creativity, ranging from informal discussions about a product/service all the way up to the promotion or demotion of brands through self-created advertising videos which then go viral (Berthon 2008). An example of such a video is ‘United Airlines breaks guitars’ (Sonsofmaxwell 2009) which was created and uploaded by an angry customer; it now has over 13 million views on Youtube and has no doubt increased United Airlines brand awareness, but for all ...
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...
Mark Zuckerberg founded Facebook in 2004 and its sole purpose is to give people the power to share and connect with the world. With 1.23 billion monthly active members, Facebook has certainly surpassed all other social sites. To put it in perspective that is roughly one-sixth of the entire world’s population. According to his book, Introduction to Digital Literacy Mark D. Bowles (2013) stated that Facebook is “the leading social networking site” where you can update your status, share information like photos, find friends and establish networks (pg. 184). This is exactly why Facebook is so popular amongst other social sites.