Public Relations has acknowledged public involvement as the most essential factor of the practice since its creation. However, the means and methods of reaching the public remained significantly limited until recently. Over the last decade, public relations has welcomed the use of varied tools, including new media, to further their reach and cultivate relationships with its publics. The term “new media” encompasses a variety of non-traditional methods including social media. Social media has become a significant catalyst in the communication sector of public relations. The pairing of social media and public relations has helped create new opportunities for brands through two-way communication, social case study campaigns, and social sharing. …show more content…
This method is used to “gain mutual understanding and find a win-win common ground” between brand and consumers, and develop a more long-term relationship beyond just sales (Straubhaar, 300). From Facebook posts and Tweets to Youtube videos, each channel offers a distinct venue for brands to share its content with consumers on platforms they frequent. Each of these social channels help develop the brand’s overall aesthetic and personality, giving consumers a more personal connection with the brand. In return, social media provides consumers with the ability to engage directly with the brands they take interest in, 24/7. Consumers can “favorite” or “like”, share, and post comments on brand posts which can increase brand awareness and spread their message. PR teams have taken advantage of the move from “business hours …show more content…
With social media’s rise in popularity, consumers were given another platform, a viral one, to discuss companies and their products/services. While the main focus of public relations has always been to promote communication and goodwill, the practice also promotes publicity for their clients. With the growth from traditional tools to more sophisticated tactics like video news releases, webcasts, blogs, and social networking, public relations has been able to transform its effectiveness in just a few short years. Any company that does not include the use of social media, is missing the opportunity to obtain valuable information about their brand while also losing a chance to spread its message on a platform that reaches
In recent years, the realms of marketing and public relations have changed. Branding has become an increasingly important tool for businesses. As described in Kleppner’s Advertising Procedure, attributes of a successful brand include recognition, differentiation, imagery, and the ability to link all brand communications to that brand (Lane, King, Russell, & Kleppner, 2005 p. 639). In 2016, branding also means having a strong presence on social media. Lisa Ostrowercha describes social media as another way “… for your brand to share its personality with the masses” (Ostrowercha, 2016).
Today’s generation in America is widely affected by social media, but the real question that millions want the answer to is what is the real impact? “76% of American adults online use social networking sites such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest, as of July 2015, up from 26% in 2008. On social media sites like these, users may develop biographical profiles, communicate with friends and strangers, do research, and share thoughts, photos, music, links, and more. ” Social media has been the cause of countless problems, but also the solution to numerous issues which is why it is so hard to decide if it is more helpful than it is a burden or vise versa.
What is social media? According to Merriam Webster, it a “form of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.” “While the Internet has always allowed individuals to participate in media not only as consumers but also as producers, the social aspect of media did not flourish until the 2000s (Media Convergence).” Social media is perceived negatively primarily through the eyes of older generations simply because they did not have the advanced technology we do in this day and age. Social media has been described as one of the worst things that has happened to society but I disagree. I believe that social media is beneficial in the way
Social media and internet use have considerable impact on the lives of children and young people. Outline both the positive and negative aspects of this.
business and the list keeps going. However; Scrolling down your news feed allows you to interact with peoples opinion and feelings not actual information.
Social media has impacted many of our lives for the better. It's easy to see that along with time we continue to discover new advancements in technology. Along with that we begin to notice our lives becoming surrounded by technology features like social media. Social media offers many desired attributes, and serves as an easy form of communication. Although social media has many benefits to our daily lives it influences many attributes of our life. Social media is constantly influencing our language. Social media serves as a great source of new information and trends, and without our awareness we begin to change ourselves to conform to the vast world of social media. Social media opens up a whole world of slang and shortened terms that prior
Social media marketing is a simple option to add to the current promotional tactics being used by an organization. It is no longer optional; social media is mandatory for nonprofit organizations (Stengel). Studies have shown that many people think social media techniques complement traditional media; even more believe that blogs and social media influence the news coverage in traditional media tactics (Wright and Hinson 2008). There are a number of professionals that believe embracing social media is the only way for public relations to continue in the digital age. For example, Robert J. Key explains, “Public relations in the digital age requires understanding how your key constituents are gathering and sharing information and then influencing them at key points; doing so requires strategies that embrace the digital age” (Wright and Hinson 2008). Larry Weber, a renowned professional in implementing global public relations campaigns, also agrees that the communications world is moving in a drastically digital direction and in order to communicate effectively, one must understand this transformation (Wright and Hinson 2008).
Some people use social media to communicate and keep in touch with friends and family. Other uses of social media may be dating, meeting new people, finding jobs, or even keeping up to date with world news. There are also those who use social media for other purposes such as bullying, sometimes unintentional and other times on purpose.Bullying is nothing new because bullying can occur everywhere, you hear about bullying more often nowadays because it is happening in more places than ever.Before social media became popular children were often bullied at school or in the neighborhood at home. Today with the increased use of the internet and social media children are now being bullied anywhere at anytime. The Bullying epidemic has become a global problem all around the world and must be stopped if children are to live a normal life and develop into law abiding citizens. Due to the diverse social media websites people have access to other people 's social life and private life as well, thus allowing them to be targets of comments that can be hurtful. social media opens the door to cyber bulling and teen girls may comment things that are hateful and cause rumours. Females bullies are usually associated with these types behaviors.Females use social media to spread rumours about their victims. Females can use social media to do
Can excessive use of social media contribute to addictive behavior (drugs, tobacco, alcohol) or mental health issues? As we all know social media has become a pretty big resource in our society. In 1971, the first email was delivered. More than 40 years on, social media has taken the world by storm. ”These sites like Facebook, Twitter, and Instagram are being used by ‘one of four’ people worldwide” (2014, paragraph 1), if not more. Social media is able to be used on so many sources. From a computer at home, work or school, to cell phones, tablets, and iPods on the street, where ever you go. It is not a lie to say that connection to the internet is now one of the easiest things to do, because most everyone has internet (Wi-Fi). If it is at
Steyn, P., Salehi-Sangari, E., Pitt, L. and Berthon, P., (2010). The SocialMedia Release as a Public Relations Tool: Intentions to Use Among B2B Bloggers. Public Relations Review, 36(1), pp.87-89.
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Social media is at the core of many marketing plans for corporations in the United States and world-wide. One of these companies at the forefront of social media use is Wells Fargo Bank, N.A. (Wells Fargo). The ability to directly contact customers and potential customers in a real time online environment is crucial to the bank / customer conversation and reinforcing the company’s place in a customer’s mind as the entity that they want to do business with (Wells Fargo Bank, 2014). This case study will discuss the current status of Wells Fargo’s use of social media as a means to building their customer base. Additionally, historical information on the process of the marketing move to social media will be presented and the development of the roles that are involved in this marketing strategy will be discussed. The impacts to the public sphere and society at large will play into the discourse of the social media topic and finally, the underlying theories will be discussed as they pertain to Wells Fargo and social media.
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
The explosion of social media has taken over our lives with a statistic of 2.03 billion social media users around the world. Social media has changed the ways in which we communicate; we use it to develop profiles, communicate with both friends and strangers and share our thoughts on our interests. We are moving from an era of interpersonal communication to constantly communicating online. In this essay, these ideas will be explored by underlying the affect of social media on human communication and how it influences our behavior in the real world and the online world.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...