Runway Fashion Exchange

1966 Words4 Pages

Store-By-Store Analysis • The store by store data received from the parent company and individual stores is correct. The store data was received and plotted to gain an understanding of the overall health of each of the individual stores. See attached excel file. • In the instance where data was not received or unreliable, an average was used for that particular month. This only occurred in 3 months of data received. • The operational column in the store-by-store analysis were the debits received by the franchisor that were not profit, but were reimbursement for items purchased for franchisees. It was somewhat difficult to determine how this should be recorded on the income statement to get accurate numbers. The final decision was to create a reimbursement line on the income statement that took the amount for 2013 ($134,221) out of both revenue and expenses. This left the net profit unchanged but gave a more accurate number for both revenue and expenses. Projections • The projections were done for the years 2014-2018 (5 years). This timetable is the one softly set by the possible new ownership group to build and resell the business. Also, after five years it was felt that the accuracy of the projections could come into question. • The new franchise fee would increase from $75,000 per store to $90,000 per store. • The parent company cost to build a store would be $80,000 ($10,000 profit). The cost timeframe would be an $80,000 expense in the month that the store opened. • The purchase of the parent company would be financed with all equity. An individual or team of investors would pay the purchase price and they would receive equity in the Runway Fashion Exchange parent company. The value of the equity would increase as the compan... ... middle of paper ... ...hion Exchange could be a profitable venture--if bought at the right price. Paying more than $4.49 million for the company could be risky. However, the financial statements are healthy and point to continuing profit. Acquiring the parent company for $4.6 million (according to the base case) would yield a five year IRR of 10%. The current owner has built the business to maximize profits and minimize expenses but this model is not sustainable to grow the company at the projected rate of this analysis. A new owner must be willing to significantly invest in the legal and financial culture as well as the current franchisor/franchisee relationships. The business model itself is sound and profitable, but the daily operational work will need to be strengthened in order to strengthen the company foundation and position it for a much higher growth strategy.

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