Proactiv: A Skin Care Product

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Proactiv is a skin care product created to treat acne and other skin problems. It is a product that is known worldwide. This product was created by two famous dermatologists, Dr. Katie Rodan and Kathy Fields. Proactiv is a three step process to clearer and better skin. Proactiv’s message is to tell us that their product can make all your acne problems go away. The audiences that they want to appeal to are mostly teenagers and those who have acne. Their ads can make teens and people who have acne become hypnotized by their products. What make Proactiv so well known are their advertisements. Proactiv ads use testimonial, plain folk, bandwagon, and transfer propaganda techniques.
The first technique used in Proactiv’s ads’ is testimonial. In their ads they use famous stars that people look up to. For example, Proactiv use celebrities like Adam Levine, Katy Perry, Justin Bieber, and many more famous celebrities. These celebrities have many fans and idols out in the world, which is a great way to show these fans and idols what these stars use to keep their skin acne free. Every fan and idol wants to be just like their favorite actors, singers, or other famous people, whether it is hair products, clothes, or makeup fans want to use the same products that their favorite stars uses. Adam Levine, Katy Perry, and Justin Bieber are a few of the many celebrities that influence everyone to dress or use the same products that they use. These famous people can say "My secret to keeping my skin acne free is because I use Proactiv” this will make their fans believe that Proactiv makes their skin acne free too. Fans always believe their favorite celebrities and defend them so using celebrities is the way to get into our wallets. Celebrities nee...

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...everyone. America is well known to everyone and it is diverse, so it shows that people of all races say that Proactiv is number one. This says that the product is good and America says that it is number one.
Proactiv knows how to grab our attention in their commercials or ads. The propaganda techniques that they use have a very strong influence and persuasion towards their audience. Testimonial technique makes the teen audience, or other celebrity fans have the desire to buy the product that the celebrities themselves use. Plain Folks can make their audience relate to common people like themselves and believe the common people. Bandwagon makes the audience feel left out if they do not buy their product or they can get you with their great deal. Transfer influences the audience with the word America in their ad. Proactiv ads leave secrets hidden in their messages.

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