Purple Mattress Commercial Analysis

Imagine this: You are home and flipping through the channels on your television one late night. Every channel you flip through, there is a commercial. One commercial is for food, the next commercial is for the latest phone. What do all these advertisements have in common? They want to sell as much as possible to the consumer. But how do these advertisements persuade an average consumer to purchase their product or services? Advertisers use an abundance of techniques to unconsciously motivate consumers to purchase or share information about the advertisement’s goods or services. What language and techniques do three different commercials contain and how do these elements affect an audience? In the end, it is important to remember that commercials

Claims are when advertisements state their product is the best on the market or state that their products can do anything for you. While watching the Purple Mattress commercial, it was apparent that this was the technique the commercial was using. The Purple Mattress commercial has woman portraying Goldilocks and testing three different mattresses against the Purple Mattress. Of course, the Purple Mattress comes out on top when compared to other mattresses on the market. I believe the Purple Commercial is claiming that their mattress is the best on the market and will give you a more relaxed sleep. The language is very sarcastic and humorous making this a very light hearted and funny commercial. To a consumer looking for a mattress, this commercial might be very helpful. The test put onto the mattress showed how the mattress is soft enough for pressure point yet sturdy enough to support your back. I found this commercial to be very effective because I found myself to believe the Purple Mattress is one of the best on the market. If I were to ever need to buy a mattress, I would defiantly consider the Purple

Coca-Cola is no stranger to unique and creative advertisements. Over the past years, Coca-Cola has replaced their well-known logo with popular names. By personalizing their products, Coca-Cola has appealed to a larger range of consumers. One commercial I have watched on television is the ‘Share a Coke: Break the Ice” Coca-Cola commercial. The commercial includes two young people meeting and breaking the ice by sharing a coke with their names on it. I believe Coca-Cola is trying to send the message of sharing a coke with others. This commercial does not have a lot of speaking but the body language is very strong. This makes viewers feel excited and curious to see what will happen. I find this commercial to be very effective. The idea to have names on the bottles is very creative. If I were to see my name on a bottle, I would defiantly want to purchase the