Television commercials are used for the sole purpose of persuading viewers to use a specific product. Some are enjoyable and others are not, but they all use different characteristics to communicate to their target audiences. Commercialists use many different techniques, such as association and promotions, to convince viewers to use the products they advocate. Theses methods distinguish the commercials that are more persuasive than others based on how they are set up and how they appeal to the audience.
Companies look to find ways to influence individuals to go out and purchase their products. One of the most significant ways in which this is done is through advertisement. Commercial stands on their own by using various techniques to coax viewers. Some of these techniques prove useful, while others do not. The most successful commercials are determined by their methods of persuasion. For example, companies trying to advocate products, such as Proactiv, would influence viewers by having people that supposedly are not actors promote their product. Many of these commercials, especially those on acne products, would show the audience then and now pictures of these people after having used the product. This shows the audience a visual of the effectiveness of the product and it shows how actual people who used the product feel about it. Unfortunately, this method can evidently backfire on persuading the audience. Most commercials that reiteration statements such as, these are not paid actors, but real people, make the audience feel as if they are lying. Furthermore, when looking closely at before and after pictures in Proactiv commercials for instance, the two individuals look completely different. It makes the audience question whether...
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... endorsements and portions. These methods of persuasion are significant by appealing to their targeted audience. Some of these advertisements incorporate their message through creative way that influences the audience’s decisions. Regardless of how they try to influence the audience, the most memorable commercials give positive vibes to use a product.
References
Hudgins, C. (n.d.). 5 most common advertising techniques. Retrieved from http://smallbusiness.chron.com/5-common-advertising-techniques-15273.html Ploshay, D. S. (2007, May 22). Celebrities who are spokespeople: Famous people in television commercials. Retrieved from http://voices.yahoo.com/celebrities-spokespeople-famous-people-in-355305.html?cat=35
Scales, E. (2013, July 2). Celebrity influence over products & food. Retrieved from
http://www.escali.com/blog/celebrity-influence-over-product-food/
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Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
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