Argumentative Essay On Dental Hygiene

Brushing your teeth twice a day only cleans twenty-five percent of the mouth at a time. It is for this reason why dentist recommend a healthy fluoride solution to be included into your daily brushing routine; this mouthwash solution will help flush away any food remnants and harmful bacteria from the hard to reach crevasses in the mouth. If this step is skipped it can lead to the formation of dental caries and gum disease, which can lead to worse things if they are not taken care of. To help stress the importance of dental hygiene, Listerine, which is a mouth wash company, released an advertisement for their cool mint flavored antiseptic mouthwash in the hopes of getting non-mouthwash users to jump on the Listerine mouthwash band wagon to proper

This is shown by placing the viewer into a creepy dark looking dentist office with a dentist leaning over the viewer with a dental instrument that can cause harm. The agency acknowledges the fact that people of all ages are dependent on their looks, especially the smile; the smile makes up the frame of the face. A person’s smile is something that is used to express our feelings to others. If they are not up to par, we tend to feel judged by others and begin to hide it. The agency did this to make the audience feel a sudden urge to clean using Listerine mouthwash. This ad also calls upon those that are afraid of the dentist to do anything and everything in their power to avoid going to the dentist office, even if it takes using

The words within the ad states, “You should not be here” with the image of the new cool mint mouthwash on the side of the sentence. This implies that the Listerine product can prevent any unnecessary dental visits. The ad uses such few words to acknowledge that the audience has heard the whole spill of why mouthwash is an important factor in obtaining healthy teeth; the words are placed in the ad to make the viewer feel ashamed and guilty for no taking advantage of the advice given before reading the ad.

Overall this advertisement effectively uses the elements of color, ethos, pathos, and logos to influence viewers to buy the new Listerine cool mint antiseptic mouthwash. With the use of these elements Listerine helped change the audience’s negative opinion of mouthwash. It encourages viewers to start using mouthwash and tells people that already use mouthwash to never stop. Listerine told viewers to purchase this product because it puts individuals on a path to a stress-free life with fewer dental