Pest Analysis Of Apple

A boy, adopted by middle class parents, who dropped out of college after six months, decided to begin his own business, and he stated his business on 1 April; April Fool’s Day (Dernback, n.d.). Society would presume that a company with such a colorful beginning would most likely not survive its infancy stage, but that is not the case for this story. In 1976, this company began with three men and one thousand dollars, but it started a movement that would revolutionize the world, Apple Computer was born. By the time Steve Jobs was twenty-five years of age, he was worth over a hundred million dollars (Dernback, n.d.). Jobs not only had an idea, he had a plan that would lead to the success of Apple. Jobs understood that “Marketing is much more

19). Apple.com states their commitment to the environment as well and their value of inclusion and diversity (Apple.com, n.d.). Apple continues to be profitable and also seeks to make the world a better place.

PEST Analysis In business, companies are able to control many of the factors that will improve or impair their business strategy, but some factors are beyond their control. These external factors are beyond the company’s ability to control. This external market environment consist of four primary areas: economic environment, technological environment, political and legal environment, and cultural and social environment (Perreault, Cannon, & McCarthy, 2015, p. 62). By performing a PEST Analysis each of these major areas can be explored.

Political and Legal

reported that 59% of its revenues were generated outside of the Americas region (Stastista, 2016). This factor alone increases the influence of the various government and legal factors that may be faced. Throughout the various countries that purchase Apple products, the company will be forced to contend with various trade, safety, and tax regulations as they sale and distribute their products. Various political unrest and government tensions may also affect Apple’s ability to continue its business with the same revenue stream. Additionally, Apple had chosen to outsource the manufacturing of its products to various foreign countries, any issues within these countries may delay their products reaching the market in a timely