I will first of all define business analysis as a practice of enabling change in an organization setting, by defining needs and recommending solutions that deliver value to stakeholders. Business analysis help businesses do better, it identifies and articulates the need for and how change in organization’s work and hence facilitate the change. Business analysis identifies and defines the solutions that will maximize the value delivered by the organization’s stake holders. The process of business analysis begins with the orientation were we get to understand or get the feel of what’s underway. Clarifying roles and determining primary stakeholders to engage in defining the project’s scopes and business objectives. Next in the process is to define …show more content…
As we all should know, PepsiCo is one of the world’s leader in convenient food and beverages. PepsiCo shares are traded worldwide and particularly in NYSE (United States). PepsiCo is in the same line with Coca cola and Cadbury Schweppes as the dominating beverage companies. PepsiCo has successfully built a great brand name rivaling with coca cola, probably because PepsiCo unlike coca cola has its own bottling companies. With a competitive strategy based on differentiation rather than cost leadership like its fellow competitors PepsiCo invests highly in new packaging, flavors, formulas to outsmart their competition. Founded in 1919, producing a variety of sweet and grain-based snacks, carbonated and non-carbonated …show more content…
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
Within the last decade Apple has become one of the largest growing companies in the world and the largest valued company in the United States. According to a recent article in The Guardian, a global financial news website, “Apple set a record by becoming the first company to be valued at over $700bn (£446bn).” (Fletcher, N. 2014) This comes as no surprise to the average computer aficionado and shareholder as Apple has been making a name for itself since its inception. From its earliest Macintosh models to today’s iPhones, Apple has been a trailblazer for software, technology and revolutionizing the way we communicate on a Macro level. Their dedication to innovation, quality and service has made them
PepsiCo Inc. is an American food and beverage corporation that is based in Purchase, New York that manufactures, markets, and distributes of snacks and sodas. They originally only sold the product Pepsi, but since then they have expanded to other food and beverages such as Mountain Dew, Brisk and Starbucks bottled drinks. They have multiple divisions in many different countries such as Europe, Asia, and Africa. Each specifying in manufacturing a certain product to be sold in their designated region. For example, PepsiCo Europe not only manufactures and markets unique products to that region such as Copella, Snack-a-Jack, and Paw Ridge, but as well Pepsi-Cola beverages, Frito-Lay snacks, and Quaker food products. Moreover; PepsiCo Asia, Middle East and Africa has used many techniques such as licensing, contract manufacturing, joint ventures and affiliate programs to obtain a number of products in certain regions. Which has helped them with production of their many different unique products being sold in designated areas. Recently, PepsiCo has decided to invest over $5.5 million dollars in India by 2020, and with the help of a web developer; PepsiCo will be able to know more about that regions consumers so that they can market and advertise accordingly in that designated area.
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
Overall, Apple has a creative way of marketing to the millions of people over the world. Their creative marketing coupled with their unique product meshes together to form a multi-billion dollar company. If Apple keeps using their exclusive style of marketing to a younger “hip” generation then they will be Apple customers for life.
PepsiCo Inc. is a company that owns various types of soft-drink brands like Pepsi, snacks such as Lay’s, and even Gatorade. As a marketing intermediary under distribution, they sell their products to hydrate, refresh, and feed its customers with their huge food and beverage portfolio. The corporate headquarters is located in Purchase, NY. The organization spreads out all over the entire world from the United States to the Middle East. PepsiCo Inc. established in 1965 after the merger of Pepsi-Cola and Frito-Lay. They acquired restaurants such as Taco Bell and Pizza Hut during the late 1970s. Current CEO, Indra Nooyl, states, “[w]e remain steadfastly dedicated to building a profitable and sustainable 21st century corporation- one that is a good investment for our shareholders, a good environment for our employees, a good citizen in our communities and a good steward of our planet’s resources” (PepsiCo Inc. CEO). Their net revenue i...
Pepsi Cola Marketing Strategy PEPSI COLA For Pepsi Cola Ltd, marketing opportunity analysis is a continual and ongoing process. Pepsi have used the new product strategy to realise their ambitions to both defend their current market position, and reinstate their position as a product innovator. Pepsi wishes to create a clear cola that is 100% natural, low in sodium, caffeine-free, and still maintains the flavour of its original cola. They will call it Pepsi Au Naturel.
The main competitive strategy of the company is centered on the smartphone dominance that has been compared against close competitors such as Android and Blackberry. The company has also been able to beat its competitors due to the outstanding quality, efficiency and features present in their products. For example, the iPhone has numerous advantages that make it worth its price such as functionality of its-touch screen and the applications therein that make it the favorite over Research Motion’s Blackberry. Apple Inc. also introduces new products that enable it to gain a competitive edge and a larger market share despite rigorous competition from Google’s Android market. It has received accolade in terms of innovations in the PC world, software applications, operating systems for their products, media devices, mobile telephony as well as marketing and retail.
Management involvement wanted functional tactics to carry out successfully. In addition, the functional area, “marketing, finance, operations, R&D, and human resources will need to be included so that change can occur on all facets of the business’ operation” (Pearce & Robinson, 2014). The Research & Development department is ...
Pepsi Company (PepsiCo) owns many brands of beverages, snacks and other foods. Its major product, Pepsi Cola, is one of the most popular carbonated beverages. Besides that, PepsiCo owns the brands Quaker Oats, Gatorade, Frito-Lay, Tropicana, Mountain Dew, Naked, Mirinda and SoBe. In order to maintain, or preferable expand, its market share, PepsiCo constantly introduced new products under its brands. This is a marketing strategy known as Product Development. By modifying the formulas and ingredients, PepsiCo had invented and marketed more than 50 types of carbonated beverages under the brand of Pepsi. To name a few, Pepsi Free introduced in 1982, Pepsi AM introduced in 1989, Pepsi Tropical introduced in 1994, Pepsi Blue introduced in 2003, Pepsi Edge introduce in 2004, Pepsi Lime introduced in 2005, and Pepsi Ice introduced in 2007. Some of the products survive and being accepted by consumers, however large number of the new formula Pepsi had failed and been removed from the market shelves in as short as 6 months.
One of the similarities in the performance between Pepsi and Coca-Cola is obtaining significant competitive advantage and market share in the beverage industry across the world. Actually, by the end of the 20th Century, Pepsi and Coca-Cola were regarded as the two largest beverage firms throughout the world (“Coke versus Pepsi”, 1998). Secondly, Pepsi and Coca-Cola have been forced to transform their business strategies and operations in order to respond to the ever changing needs, tastes, and preferences of consumers. The beverages market has been characterized by increased shift towards healthy products since carbonated drinks have generated significant health issues and concerns in the recent past. Pepsi and Coca-Cola have developed new strategies and approaches to their business operations in order to respond to these needs. Third, Pepsi and Coca-Cola’s performance have been affected by market factors, particularly the shift to alternative beverages that are more healthy and nutritious. In addition to contributing to transformation of business strategies and operations, the changing consumers’ tastes and preferences have had considerable impacts on the firm’s operations and performance in the market. These impacts have been widely experienced in the entire beverages industry, especially by the largest market players i.e. Pepsi and
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
Organisation Analysis Apple - Value proposition and Culture Apple - Company Description Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.
PepsiCo is a world leader in convenient snacks, foods, and beverages with revenues of $60 billion. (PepsiCo.com). PepsiCo manufactures, markets, and sells various foods, snacks, and carbonated and non-carbonated beverages worldwide. The company operates in four divisions: PepsiCo Americas Foods, PepsiCo Americas Beverages, PepsiCo Europe, PepsiCo Asia, Middle East and Africa. PepsiCo has many different brands. PepsiCo strive for honesty, fairness, and integrity in everything they do. “PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate-environment, social, economic - creating a better tomorrow than today. Some of the problems in the company are local beverage tax increase. Really the company took a loss because of the decline in sales. PepsiCo believes that by working together, they will succeed in creating a healthier and more sustainable future for
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
A large opportunity for Apple in the future is the growing tablet market, with high customer demands. At the same time this could also be a threat to Apple’s iPad, as Android tablets are following Apple in a very fast pace and could outstrip the iPad soon. The technological industry is highly competitive industry but Apple is able to maintain their leadership position within the tablet market as long as they maintain their loyal customers and constantly improve their sustainable coordinated ecosystem. Furthermore, their well- established brand image is based on constant innovations with high customer satisfaction. In the long- run Apple will stay the market leader, as long as they aim their highest performance, focusing on their core competencies technology, design and service quality.