Marketing Strategies Of Sam And Spike's Diner

Introduction Sam & Spike’s Diner is a soon to open restaurant that imitates a 50’s style diner. The restaurant will serve breakfast, lunch and dinner along with different drinks both alcoholic and non-alcoholic. In order for the business to be successful, a promotional plan must be organized to ensure the longevity of the company. The document below describes such plan in the form of multiple different campaigns. Advertising, sales promotions, events, PR, direct marketing plan, interactive marketing plan, word-of-mouth campaign, and personal selling initiatives are all covered in the plan. It is necessary for Sam & Spike’s Diner to capture a large customer base before the grand opening and then continue to retain those customers over the long

The goal of this advertisement is to attract attention before the official launch of the diner. During this 30 second commercial, the idea of the business being locally owned needs to be a main idea. We want to use our community relationships and status to get consumers to shop locally. Pushing the foundation that when you spend locally, the local income, wealth, jobs and economy will rise (Balle, n.d.). The other main point that will be address in the advertisement will be the grand opening event that will take place. These same points will be addressed in advertisements on local news stations and newspaper articles. Using three traditional methods of marketing will give the restaurant the best chance at reaching as many potential customers as possible before the

Managers need to inform employees about important dates, new products, and new opportunities to build a positive work environment that involves every member of the staff. Employee satisfaction is a critical segment of a strong work environment. Developing well-trained employees increases morale, job satisfaction, effectiveness, and innovation. When interacting with customers, a well-train employee will act under company policy and enhance the company’s image. Spending the time and money to ensure the staff is trained properly will give us a competitive advantage over our rivals. The diner needs a direct and personal form of communication between customers and the company. Using social media and online review sites creates the personal connections that is needed to build brand loyalty and retain customers. Social media sites provide a low cot way of informing customers and directly addressing the comments and concerns of the customer. The main sites that the diner should use are: Yelp, Facebook, Twitter, and Instagram (Department of Industry,