Don T Make Me Think Summary

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The Books to Teach You the Secrets of Online Advertising

The best way to become a great online marketer is by continuously learning more about it. The resources are there – amazing blogs help you understand the latest trends and podcasts talk about the key terms to learn. There are also a lot of books out there that can help you get an inside look at the industry and the different concepts that control it.

Whether you are a small business owner or a big marketing expert, you want to take advantage of these resources. Here are the books to teach you the secret of online advertising.

Tribes by Seth Godin

Seth Godin’s books are definitely worth reading and Tribes is especially good for anyone focused on online marketing. The book covers why people associate with groups and how these habitual circles come about. It’s great …show more content…

Many marketers don’t remember this point – the need to test your advertising and products in action before you fully commit to them. Krug explains why these tests are crucial and he provides the reader with simple implementation tips. So start testing, making mistakes and learning from feedback.

Influence: The Psychology of Persuasion by Robert Cialdini

Cialdini’s book is about understanding why people are appealed to certain things and not to others. It helps all marketers to analyse their approach and to create better and more appealing campaigns. If you want to know how to get people to listen, to buy, to pay attention and so on, this book is a must-read.

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Gary Vaynerchuck is one of the most prolific entrepreneurs in the modern world and he is especially good when it comes to online marketing. This book is perfect for understanding social media’s role in marketing and you can instantly grow your business with the ideas found on this book.

Epic Content Marketing by Joe

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