Digital Media Case Study

818 Words2 Pages
bulb-icon

Recommended: Digital media and electronic media

Title: The Enormous Profit Potential of Digital Media Products Do you have any idea about what is so common between the racing game on your console, the weather app on your smart phone and the imaging tool used in a medical care facility? All these come under the category of digital media products. It is to be noted that they are not easy to build. Different teams of experts and specialists in digital media are required for building these products. However, prior to knowing the profit potential of these products, it is important to understand what digital media is exactly. What is Digital Media? Digital media is basically content stored in digital format which is distributed online. Digital media products are widely being used in the present …show more content…

In spite of the huge availability of digital media products online, there are many people who do not have any idea about the enormous profit potential that these products possess. They can fetch huge profits for their users and the profits are generally greater in comparison to the profits fetched from the use of conventional physical products. You can understand the profit potential of digital media products by an example. Suppose that you decide on setting up a store for selling a branded mobile phone. This involves making a good investment and asking the mobile company to give you the best price for 10 mobile phones. Suppose that the price of the branded mobile phone set by the manufacturer is $400 and you ought 100 mobile phones from the manufacturer at $200 each. This might sound as a great deal but in reality it is not. Here, it is important for you to consider that you will not be the only supplier for this branded mobile phone in your area. You will have good competition as there are others who are also into selling the same mobile phone in the same area. Your competitors might have bought the same phone from the same manufacturer at a lower price than you. Since you need to compete with the other suppliers, you drop the price of the phone at $270 but you did not take the shipping costs into consideration. This way your profit margin gets killed. This is not the case when you deal with digital media

Show More
Related

  • Digital Media And The Mediascape

    571 Words  | 2 Pages

    Mediascape, which refers to digital methods of production and spread, brings revolution to the world of visual. In the past decades, print media is the mainstream media, such as newspapers, magazines, and advertising boards, which attract the readers via visual impact. While it is lack of the interaction with readers and has gradually been replaced by internet media. Website allows the interaction not only between media carriers, but also the users, through online chatting, surfing, entertainment, shopping, and even business.

    Read More

  • Media Convergence Essay

    833 Words  | 2 Pages

    These changes are seen as contributors to the rising of a new "techno-economic paradigm" - which is defined as: "A cluster of inter-related technical, organizational and managerial innovations whose advantages are to be found not only in a new range of products and systems, but most of all in the dynamics of the relative Cost structure of all possible inputs to production (M Castells, 1996). The development of this techno-economic paradigm has influenced the technological basis of the process of content production and consumption; the business model and operating system of media firms and institutions; as well as related policy

    Read More

  • Entertainment Industry Analysis

    734 Words  | 2 Pages

    The next 5 years will see digital technologies increase their influence across the industry leading to a sea change in consumer behaviour across all segments. It is projected to be more than US$ 62.2 billion by FY25.

    Read More

  • Convergent and Divergent Product Technology

    826 Words  | 2 Pages

    Every day we encounter different convergent and divergent products. Some people like the idea of a do everything Personal Digital Assistant, while others enjoy different products used for different things. Convergence can be defined as the occurrence of two or more things coming together. On the other hand, divergence is the tendency to move apart or evolve in different directions. In the instance of modern-technologies and their use in the information age, convergence and divergence play a large role in how new products are manufactured and marketed. There are many examples throughout history demonstrating the evolution of products in terms of convergence and divergence. Evolution of products leads to the current products on the market. These current products and historical trends of product evolution can give us an insight into what is in-store for the future of various forms of media. The dynamic innovations of convergent and divergent products continue to change throughout the information age.

    Read More

  • Arrow Electronics Inc. Case

    1575 Words  | 4 Pages

    In sum, internet distributors are a foe to A/S because they cheat the price. To them A/S has to respond as convinced anti-internet distributor by satisfying their customer needs instead of disembowel them.

    Read More

  • Digital Marketing Case Study

    1275 Words  | 3 Pages

    As a business owner with a local business, you will find your marketing strategy quite different from one you would use with an online only business. This is because you have to appeal to and target customers within your specific geographic area.

    Read More

  • Creative Industries and Culture

    1044 Words  | 3 Pages

    For new media, the creative goods are very diverse, having a wide range of products for consumers to choose from. Video games serve as good example, as they are further categorized into action game, adventure game, board game, puzzle game, to name but a few. Even in the game itself, players or users can choose different modes to play, and customize their games as they are allowed to choose different themes or create their own Sims. Such property allows the consumers to have infinite choices and hence, infinite consumption. Also, by having all kinds of products available to them, they can enjoy the privilege, as there are higher chances for them to find the products that suit them the most.

    Read More

  • America Online Inc.,

    1162 Words  | 3 Pages

    The key changes taking place in the online industry in 1995 are the introduction of the Microsoft network and the coming of use of the Internet World Wide Web which offered alternative channels to content providers that provided more control over their offerings and potentially higher revenues. Microsoft Network took only a 30% commission fee (versus 80% taken by AOL from its content providers’ revenues) from its content providers and offered providers the option of choosing any format and font to display their content (versus the standard screen displays offered by AOL and its rivals). Also, the per-hour pricing policy offered by Microsoft was superior to AOL’s. With the development underway of a way to provide on-line currency collection, the World Wide Web offered huge incentives for providers to start publishing material on the internet by their own means without having to go through a middle-man such as an online provider. Both of these offerings do not bode well for AOL’s future prospects due to the huge incentives for customers and content providers to switch to these alternative distribution channels.

    Read More

  • Business Models Of Digital Products

    2557 Words  | 6 Pages

    You only have to make a digital product once and then each time they are purchased they are automatically reproduced, which gives them an unlimited income potential.

    Read More

  • Print Media vs Digital Media

    1470 Words  | 3 Pages

    According to dictionary.reference.com, print media can be defined as a medium that disseminates printed matter (Dictionary.com). Print media includes magazines, newspapers, brochures, catalogues etc. Any form of print that reaches a large audience would be referred to as print media. Digital media can be defined as digitized content that can be transmitted over internet or computer networks. Online magazines, newspapers, social media are examples of digital media (BusinessDictionary.com).

    Read More

  • Multimedia

    1663 Words  | 4 Pages

    What will society look like under the evolving institutions of interactive multimedia technologies? Well, if the 1980’s were a time for media tycoons, the 1990’s will be for the self-styled visionaries. These gurus see a dawning digital age in which the humble television will mutate into a two-way medium for a vast amount of information and entertainment. We can expect to see: movies-on-demand, video games, databases, educational programming, home shopping, telephone services, telebanking,

    Read More

  • Changes In Media

    1344 Words  | 3 Pages

    Media changes drastically over short periods of time. Just in the past ten years it has become much more advanced and useful for people all around the world. There has been an extreme advance in media technology. This includes the creation of analog-to-digital converters, technology convergence, and the changes in the media industry and audiences. There have been advances in the way gatekeeping and content filters are handled. The rise in the technology of books has even been so great that there has been a decrease in the annual sales by 44 million books. With the ascending spiral of technology the world of media will be a great place for the future.

    Read More

  • Difference Between New Media And Digital Design

    760 Words  | 2 Pages

    Old media mainly consists of print : books, newspapers, magazines, packaging, posters and other such publication work. The main characteristic difference between old media and new media is that old media were analogue and sequential while new media is dynamic8. These examples of old media are what is known as “static linear media” meaning that they impose a rigid pattern of reading - left to right, top to bottom, start to finish. New media design on the other hand requires input from the audience, it gives the audience the option to choose, change and create their own journey through the images, text or digital environment. When one talks about new media it mainly consists of anything digital and moving from design for the web to interactive environments. This interactivity can be considered the most novel and challenging aspect of new media. All of this new media design emerged along with the ever changing society that seen constant advancements in technology and would not have been possible without it. With all these new possibilities that emerged with the surge of new media design one must start to question the value of it , its advantages to that of the methodologies of old

    Read More

  • Essay On Digital Media

    1240 Words  | 3 Pages

    After print, various media were invented such as radio, television and the internet to accelerate information flows. The invention of new media led to questions such as whether the medium is of less importance than the content, or whether the new medium results in a different message. The upcoming digital medium is referred to as 'post-digital '. In this post-digital era, the transition of content from paper books to pixel is a debated topic.

    Read More

  • Media And Communication Case Study

    1646 Words  | 4 Pages

    The study of Media and communications has developed through various social, cultural, political and academic contexts. In different periods media pay attention and give a priority to new approach and how these approaches make sense of the world that we live in. Media and communications took an important place in movements. In all fields like Marxism, Culture studies, Feminism, Structuralism, Subculture and Postmodernism, media had power and was an element which influenced society. Thus, how have media and communications spread in the last centenary?

    Read More

More about Digital Media Case Study

Open Document