Industry Overview
Media & Entertainment Industry in India
The media and entertainment industry in India comprises of a wide range of fragments under its folds, for example, TV, print, and movies. It additionally incorporates littler fragments like radio, music, OOH, animation, gaming and visual effects(VFX) and Internet advertising. Entertainment industry in India has enlisted a rapid growth in most recent two decades making it one of the fastest growing businesses in India. From a single state-owned channel, Doordarshan in the 1990s there are more than 400 active TV channels in the nation. The rising rate of investments by the private sector and foreign media and entertainment (M&E) majors have improved India's entertainment infrastructure.
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The next 5 years will see digital technologies increase their influence across the industry leading to a sea change in consumer behaviour across all segments. It is projected to be more than US$ 62.2 billion by FY25.
Segments of Indian Media Industry
Television: The entertainment industry continues to be dominated by the television segment, with the segment accounting for 44.24 per cent of revenue share in 2016, which is expected to grow further to 48.18 per cent by 2021. Television, print and films together accounted for 79.54 per cent of market share in 2016, in value terms.
Print: Print media would be the second largest sector in the overall entertainment industry in India. It generated revenues worth US$ 4.51 billion in FY2017 (till December 2016).
Out of Home (OOH) and Radio are expected to contribute almost 2 per cent each to the entire industry by 2021.
Key Players in Media & Entertainment Industry in India
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M&E industry will likewise profit from continued rise in the propensity to spend among individuals; observational confirmation points to the fact that diminishing dependency ratio prompts higher optional spending on entertainment.Traditionally only advertising has been a key source of income for M&E industry, however off late r revenues from membership and value-added services has also contributed significantly. With customers willing to pay for content and additional services, the membership section will assume a vital part in the post digitization era.
2. Policy Support
a. Digitisation of the cable distribution sector to attract greater institutional funding, improve profitability and help players improve their value chain
b. FDI/NRI investment of up to 100 per cent in publications of scientific and technical magazines/ specialty journals/ periodicals, the sector through automatic route, DTH satellite and digital cable network
c. No restriction on foreign investment for up-linking and downlinking of TV channels other than news and current
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
There are different classes, for example, out-of-home, in-store and other, for example, silver screen and shows however these different classes are additionally in nature as they are more constrained in the group of onlookers they reach or can target (Baines and Fill, 2014). TV and radio offer the chance to achieve mass groups of onlookers. It is frequently thought to be costly however because of the huge mass that can be achieved it is a moderately ease and given that it is visual or potentially solid based the interchanges can be brought to life keeping in mind the end goal to pass on the marketing message. Both TV and radio can recount stories and offer to feelings which is harder to do with print based media. Broadcast television can exhibit the product being used however once publicized it can't be referred to again by the consumer not at all like print which can be kept. There are expanding dangers to the viability of television advertising today as individuals can utilize their chronicle advancements to abstain from watching promotions. In the meantime changes in advanced innovations imply that expenses are falling thus even television broadcast can start to be custom-made to littler gatherings of people who can be targeted by land region or specific vested parties (Jobber and Ellis-Chadwick, 2013). There are clear signs that television networks are starting to give careful consideration to the watcher grumblings about the degree of advertising with numerous networks, for example, CBS, Fox, MTV and digital TV as a rule now indicating either bring down minutes every hour in advertisements or the development in minutes every hour backing off. This will expand the cost of advertising as there will be less time and space accessible yet it might
More new products need to be introduced and research needs to be done to find out which products will be most popular and profitable.
During the 1990’s, some of the primary policies that had been put in place by the FCC to promote diversity of ownership of content in broadcasting were either eliminated or cut back. The Financial Interest and Syndication Rules (Fin-Syn) were repealed and the consent decree was also abandoned, allowing networks to own as much programming as the wanted, this opened the floodgates to mergers with studios. Through several other policy changes, such as the 1992 Cable Consumer Protection Act and the Telecommunications Act of 1996, a vertically integrated, tight oligopoly emerged in the commercial television and video entertainment fields (Cooper, 2007)
Shah, Anup. “Media and Advertising.” Global Issues, Updated: 26 January 2008. Accessed: 17 July 2010.
Fahey is facing the declining sales of print media as in North America, NG magazine revenues fell from $23 billion in 2004 to $20 billion in 2009. Advertising sales have declined by 30-40% in 2009 as compared to 2007. Membership feeling among customers, which was a prime focus of the company once, is deteriorating and customer are seeing it as a mere subscription. Employee satisfaction is also going down and employees see poor conflict resolution and marketing decisions that did not make sense to employees. The dispersed digital initiatives which have been taken up to fulfil the growing need to go digital is not generating enough revenues and there is tough competition with global giants in digital content publishing world who have enormous amount of resources. Fahey wants to monetize their operations even more to propel the future growth. Another striking challenge Fahey is facing is that different product units are focusing on their own channel rather than NSG as a whole to generate content which will...
[6] Kripalani, Majeet & Egnardio, Pete. The Rise Of India. Business Week Online. December 8, 2003. http://www.businessweek.com/magazine/content/03_49/b3861001_mz001.htm
...l always be a market for both print media and digital media. Lets just hope that print media still has a couple more years on its life shelve before it goes completely extinct. When that happens, then they won't be a print media vs digital media war anymore.
At one of our quarterly All Hands meetings, the president of our division discussed how growing the market share was critically important in the digital banking space. The key goal is to continue to lead this space in the future, but doing so becomes increasingly more challenging as new market competitors try to steal share. To keep ahead, we need to always bring our “A” game to the market. To create blue ocean strategies would require innovation, customer engagement, and out of the box thinking. We have to consider buyer utility, pricing, cost, and adoption. To do this would require us to be strategic about how we design, build and price our products. Even the way the business manages the different consumer segments is important. There is differentiation of the needs of different types of financial institutions. The customer centered brand management strategy we discussed in class is very useful to this type of organization. How we market to large national banks should be different than how we market to small town banks. Generally, small banks do not have the technology budget to invest in large scale digital channel solutions. Many companies decided to have different brands for their different customer segments. We discussed how this works successfully for car companies. For Digital Channels,
India has the largest democracy in the world and media has a powerful presence in the country. In recent times, Indian media has been subject to a lot of criticism for the manner in which they have disregarded their social responsibility. Dangerous business practices in the field of media have affected the fabric of Indian democracy. Big industrial conglomerates in the business of media have threatened the existence of pluralistic viewpoints. Post liberalisation, transnational media organisations have spread their wings in the Indian market with their own global interests. This has happened at the cost of an Indian media which was initially thought to be an agent of ushering in social change through developmental programs directed at the non-privileged and marginalised sections of the society. Though media has at times successfully played the role of a watchdog of the government functionaries and has also aided in participatory
Media is the most powerful sector of an economy. It is a tool to maintain a balanced society which is characterized by well informed people, effective democracy and social justice. In fact, media has unparallel influence on all aspects of human life in modern times.
Every morning along with my alarm, I am greeted by notifications from the news, social media, and celebrities. Throughout my day I continue to experience literature, news, and social media. Before bed, like countless other teenagers, I like to relax by watching a TV show on the ever-popular streaming website, Netflix. Needless to say, entertainment is always present in today 's society. Entertainment has the capacity to be informative and enjoyable: a source of relaxation and mindless fun. However, it is what we, as members of society, do with entertainment that determines the impact it will have on our society. While it can be beneficial, entertainment does indeed have the capacity to “ruin.” Not only does the broader entertainment industry
Columbus, Louis ( Contributor). IDC: 87% of Connected Decices Sales By 2017 Will Be Tablets And Smartphones. 12 September 2013. web.
In recent years, the importance of news broadcasts has increased. More people need to access the news to stay in touch with the rest of the world’s affairs. More TV channels have developed to give viewers more news. Both commercial and government networks are used to present the news to the general public. However, because of the different fundings and target audiences, different networks will focus on different aspects of the news, to make as many people of their target audience watch their particular broadcast. Therefore the separate channels can bring in a far larger audience, and take away another channels audience, therefore reducing competition.
Finally, observing the traditional organizations and how they used to associate themselves to the physical forms by which they distributed their products – television broadcasting company, radio broadcasting company, newspaper, book or magazine publisher. Recently, these media firms had to restructure their business in order to be successful in this digital world. Hence, they had to widen their delivery medium rather than limiting it, and be exploiters of content wherever content is available to be exploited.