1.0 INTRODUCTION
What is printed media? Print media is a rather commonly used term referring to the medium that disseminates printed matter. In everyday life we refer to print media as the industry associated with the printing and mostly with the distribution of news through a network of media, such as newspapers and journals. People also refer to print media simply with the term "press;" it's an intermediate communicative channel aiming at reaching a large number of people. Print media such as Yellow pages, Newspapers, Business directories, Books, Magazines, posters.
What is electronic media? Electronic Media is information or data that is created, distributed and accessed using a form of electronics, electromechanical energy or any equipment used in electronic communications. The common equipment we use on a day to day basis to access Electronic Media is our television, radio, computer, cell phones and other devices transporting information to and from us by means of electronic involvement.
Electronic Media is also a rich resource of services, supplies, creative and innovative solutions to everyday domestic and professional demands. Our commitment to our clients makes us the preferred supplier of this kind in South Africa. As there are so many applications to what we can do for them, should them not find the specifics listed on our website, please contact us and we will gladly assist as soon as possible.
2.0 PRINTED MEDIA VS ELECTRONIC MEDIA
Both printed media and electronic media are in a constant state comparison, both competing to super pass each other. Both of the medium have their own unique features through their advantage, disadvantages and popularity. There are basic point of the comparison.
2.1 Advantages ...
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...rban areas. With electronic media it has become possible to see all domestic or international programs straightway with some live action transmission also becoming popular with this media the electronic media just hire people based on looks rather than journalism skills because the journalists and editor of newspapers are more efficient and experienced. The utility of print media will always remain informative to help the user. Printed media on deeper research of particular topic
3.0 Conclusions
Print media has educated and informed masses from a long time and is searching a large audience but mainly refers to educated readers.it is not easy to publish a book successfully without proper funding which is provided by the advertise. While, electronic media has emerged as a powerful sources for making people aware about the latest happening around the world.
Newspaper, radio, film, television. These are only a few of the various forms media can take. From the moment we open our eyes to the instant we shut them, we are surrounded by media and absorb the information it hurls at us in an osmosis-like manner. The news ranges from the latest terror attack and political scandals to supposed UFO sightings and scandals involving sandals. We as an audience tend to focus more on the message the media relays rather than on the medium in which it is presented to us.
Joseph STRAUBHAAR and Robert LaROSE (2002). Media Now. Communication Media in the Information Age. 3rd Edition. Belmont, Wadworth/Tompson Learning.
For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.
Media or medium of communication has been conceptualized to effect and drive information to the greater masses because it’s the venue where information can be linear form of communication. This essay will discuss what it is meant by media according to online Business Dictionary defines as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated.” This may include broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet, the Business Dictionary further includes in this definition.
...print media will forever change the news landscape because it will shift the power that was once in the hands of a few journalists in an office space to the average man on the corner thus connecting him more with the news and whatever particular discipline one would focus on, increasing involvement and sparking discourse amongst the general population.
Joseph STRAUBHAAR and Robert LaROSE (2002). Media Now. Communications Media in the Information Age. 3rd Edition. Belmont, Wadsworth/Thompson Learning.
The topic of interest in this literature review is on whether print media or digital media is better than their counterpart. Print media is a medium used to disseminate information or news on printed matter (“print media”). For example: newspapers, magazines, books. Digital media is digitised content that can be transmitted over the television or through computer networks like the Internet which constitutes text, graphics, audio and videos (“digital media”).
According to dictionary.reference.com, print media can be defined as a medium that disseminates printed matter (Dictionary.com). Print media includes magazines, newspapers, brochures, catalogues etc. Any form of print that reaches a large audience would be referred to as print media. Digital media can be defined as digitized content that can be transmitted over internet or computer networks. Online magazines, newspapers, social media are examples of digital media (BusinessDictionary.com).
Media literacy is how the consumers of the particular piece of media studies or analyzes the message that is behind said media. To put it in simpler terms, it is easy to understand media literacy as the ability to read a book, understanding how to direct a website, or post on social media. It is also when you can recognize a scary
In today's world people cannot live without Mass Media and with the help of technological improvements to send messages to the masses is becoming easier and easier. As we are been shower with tons of advertising, information and other sort of materials by the different types of Mass Media has influence in our everyday life styles.
Hence, the power of media has touched its apex in today’s age. Its societal, political and economic functions reflect its unparallel capacity to affect the human life in all spheres.
The discussion into the relevance of this question can only be fabricated based on the definitive consideration of the internet, a key digital facet that expedites the abrasion of print publications. The internet has rendered access to information very effective, easy and strategic. Gone are the days when one would walk miles to the nearest library in order to satisfy their appetite for reading. With the internet, information storage has largely been restructured and can be retrieved in various digital forms. It is therefore commonsensical to assume that many publications, previously in print form, will eventually appear in digital format as e-books. To champions of printed books, this futuristic scenario provides the basis for their arguments.
Before the press media had come into picture people used to communicate by writing letters and sending them to direct mails. The appearance of press media came as an informational revolution. This early press media became a source of information, promotion and projection. It was specialized in diverse spheres and was focused on all the issues concerning daily lives and well beings. Press educates people about international happenings, entertainment, political and sports events. After the press media radio and television had been discovered, which lead us to a different kind of revolution. Now people could not only read but also hear and see the news. A recent poll states that about 59% of America’s population obtains the world news on television out of which 37% is through cable and 22%through broadcast. As mention in the site (Media Use Statistics)
Newspapers have been around since the early 18th century, gaining prominence after 1790 during the colonial era. Magazines followed right behind newspapers and gained popularity as well, television followed last, booming with popularity in the 1960’s. Television is still the most often used source for news and other information such as the weather. But new forms of mass media are on the rise, such as channels, blogs and podcasts, which have been around since the early 2000’s but are now picking up momentum and gaining prominence as a news source. There are similarities as well as differences between the old media and the new media, and while the new media is more modern and accessible it does not have to push old media out of the picture, the two can be combined for the benefit of the consumers and
Finally, observing the traditional organizations and how they used to associate themselves to the physical forms by which they distributed their products – television broadcasting company, radio broadcasting company, newspaper, book or magazine publisher. Recently, these media firms had to restructure their business in order to be successful in this digital world. Hence, they had to widen their delivery medium rather than limiting it, and be exploiters of content wherever content is available to be exploited.