Comparing Cosmogirl and Cosmopolitan

1549 Words4 Pages

Comparing Cosmogirl and Cosmopolitan

A comparison between "Cosmogirl" and "Cosmopolitan". Two successful

magazines. One woman's' and one teenage.

Would you read the same magazines as your daughter? Would you expect

the contents in a magazine aimed at women to be diversely different

from a magazine aimed at teenagers?

I think that because teenagers are at very different stages of their

lives to adults and therefore have different concerns, issues and

perspectives on life, they should have separate influences such as

magazines. Magazines portray a fantasy lifestyle for many people and

so they are attracted to, and influenced by, them.

I am going to investigate the differences and similarities between two

magazines; one targeted at women and one at teenagers, to see whether

they differ immensely or hardly at all. I chose magazines produced by

the same company- "Cosmopolitan" and "Cosmogirl". Hopefully this will

help me to find both similarities and differences because they might

use the same features but just slightly changed. I expect differences

because the magazines are targeted at different markets.

First of all, I am going to look at the covers of my chosen magazines

because they are the most important part of the magazine. This is what

sells the magazine and attracts new readers. The first thing you look

at is the title. Most of the time it indicates the type of magazine it

is and whom it is targeted at. For "Cosmopolitan" the title is in a

bold, upright font. It stands out and the name suggests everybody of

all races, backgrounds and statuses coming together so the magazine

can involve everyone. The name is also so wel...

... middle of paper ...

...e is also alot a

lot of emphasis on fashion and expensive products cleverly

incorporated into it so you don't notice.

"Cosmogirl" is a typical teenage magazine. It focuses on reassurance,

advice and information. This is what teenagers need and I think that

most of the content is helpful, though some is a bit shallow. The

magazine is also used to market products but it plays on the need for

teenagers to fit in. The people who own the magazine are very careful

to put in things from the high street that mirror catwalk designs to

make teenagers feel more sophisticated and also to give them a

credible reputation.

Overall I think the magazines are suitable for the age rangers at

which they are targeted. There are similarities in layouts and

article/feature ideas but they are tailored to suit their own age

groups.

Open Document