Campbell Soup Summary

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This article from the Harvard Business Review was an intriguing piece on how an established organization has to change their mindset in order to change their organization. Campbell Soup Company has been a heavyweight in the food industry for over 145 years. The article portrays how Campbell Soup began to fall behind its competitors and needed to change. They did this in two very important ways. Decision making and courage were the two aspects of the company that they changed in order to grow within their industry. In the past, decision making was a consensus among managers. They would debate for months on specific decisions that would impact each department. This type of participative leadership was what had worked in the past and driven …show more content…

Before, Campbell Soup decision makers did not want to do anything to tarnish the brand of the organization. Instead of forging along with the changing market they would opt for a more conservative approach. This lead too many managers being timid in their decision making. Thus, leading to the lag of Campbell Soup’s performance in growth and sales. Now, the CEO revamped the leadership team with courage in mind placing mangers in new roles or hiring completely new managers to the team. Also, the CEO displayed these new concepts to his organization. He acquired Bolt house Farms, even though there was much skepticism about the acquisition. Additionally, the acquired Plum Organics in the baby food organic sector. Both of these decisions were to put Campbell Soups into a better position for the fresh food market. This was a trend he identified during market research. These two acquisitions exemplified the kind of courage and decision making he wanted to see from his …show more content…

Too many instances of leaders just agreeing with staff recommendations and taking a far too conservative approach in their decision making has affected many units because many times decisions and actions are approached way too late. This article shows that objectively assess the information presented and making an effective decision within a reasonable timeframe would increase the effectiveness of each decision. Also, courage is an Army value but not easily followed. Most leaders lack this vital trait when making their decision. Fear of being wrong and ostracized is rampant within the ranks. Commanders and other officers micro-manage enlisted leaders because they do not want to be perceived as wrong. Being wrong is not a sign of weakness but an inherent necessity of success. If one never fails, then they truly do not know success. To have the courage to make a decision and stick by it is missing within the Army. Moreover, trust goes hand-in-hand with the two previous factors. Trusting your subordinates and peers that every team member takes some courage today. Trust was needed when the CEO replaced some of its managers and moved others to new positions. This same virtue is true within the Army, but sadly many leaders do not trust that

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