Campbell Soup Company's 2012 Annual Report

671 Words2 Pages
bulb-icon

Recommended: Campbell soup corporate strategies

According to Campbell Soup Company’s 2016 Annual report, Campbell Soup Company have taken unmistakable actions to reposition Campbell to drive long-term sustainable sales and earnings growth. The company has declared their purpose, acquire four businesses in faster-growing spaces: Bolthouse Farms, Plum, Kelsen and Garden Fresh Gourmet; entered more appealing markets such as Asia while exiting underperforming businesses in Europe; and improved their cost structure and increased supply chain productivity (CSC Annual Report, 2016b). In 2016, Campbell Soup Company implemented a new enterprise design that better aligns with their dual strategy. Under the new structure, Campbell Soup Company’s divisions are now organized into three segments focused …show more content…

“We believe real food should be made with recognizable, desirable ingredients from plants or animals. It should be responsibly crafted using ethical sourcing and sustainable practices that safeguard natural resources. Lastly, it should always be delicious, safe and available at a fair price—all three without compromise” (Business Wire, 2016a, p. 1). In the next few years, Campbell will use only antibiotic-free chicken in its products and plans to remove artificial colors and flavors from its North American products (Business Wire, …show more content…

Campbell's strategy to capture the best pieces of the growing snacks market by expanding its brand across faster-growing countries, particularly in Asia. The Global Biscuits and Snacks division will aim to increase the frequency and penetration of its iconic brands in their home markets, Goldfish in the U.S., Kjeldsens in China and Tim Tam in Australia. Campbell’s Soup is pursuing to build its e-commerce capabilities in China to extend the Kjeldsens brand of butter cookies as well as to launch Tim Tam biscuits and Goldfish snacks crackers (Business Wire,

Show More
Related

  • Soups, Inc.

    1038 Words  | 3 Pages

    During the Simply Soups, Inc. audit, we were responsible for confirming the balances for each of the company’s bank accounts. The purpose of sending confirmations is to obtain a reasonable expectation that the balances presented on the books reflect the actual values recorded by the banks, addressing any issues of existence. In addition to providing validation from a reliable source, confirmations also allow us to reconcile any issues concerning money in transit.

    Read More

  • Simply Soups Inc.: Case Analysis

    753 Words  | 2 Pages

    The purpose of this memorandum is to list that key procedures have been performed, integrities have been compromised, and professional standards were applied through the confirmation process. Positive confirmations send to and received by Simply Soups Inc. on November 2, 2015. These positive confirmations provide evidence to us when response is obtained from the recipient. The purpose of applying positive confirmation in this case is that contacting third party directly helps us to access outside party records

    Read More

  • Campbell's Soup Company History

    266 Words  | 1 Pages

    Now, more than 140 years later, Campbell’s has expanded to be much, much more. Apart from still selling their iconic canned soups, Campbell’s now sells Pepperidge Farm cookies, Prego pasta sauces, V8 drinks, Bolthouse Farms beverages, carrots and dressings, Goldfish crackers and much more. With more than 19,400 employees, and products being sold in more than 100 countries, Campbell’s has become a global company. Campbell’s has products available all over Latin America, Asia Pacific, Europe, the Middle East, Africa, and North

    Read More

  • Pepsico Restaurants Case Analysis

    1635 Words  | 4 Pages

    Senior Management of PepsiCo is evaluating the potential acquisition of two companies – Carts of Colorado and California Pizza Kitchen – in order to expand the company’s restaurant business. If indeed PepsiCo decides to pursue the acquisition of one or both, they must decide how to align each of these business units in its historically decentralized management approach and how to forge relationships between the acquired business units and existing business units. In their evaluation, Senior Management is faced with the question of whether the necessary capital investment in order to purchase one or both of the businesses can be profitable for each of the acquired business units, but must also take into consideration that the additional business units will not hinder the profitability of the existing business units.

    Read More

  • Swot Analysis Of Whole Foods

    1323 Words  | 3 Pages

    After conducting a basic 10 year financial analysis of the company, it has become evident that even with a highly competitive market structure they are able to improve on their performance. Ranging from 2004 to 2013 financial information, the company has shown a significant increase in their sales revenue roughly $3865 million sales in 2004 to almost four time that valuing $12970 million in 2013, which was an “increase of 10.4% over the 53 week prior year” The company’s growth strategy has been to diversify its product market and make them...

    Read More

  • Exercise and Academic Success: The University Freshman Experience

    741 Words  | 2 Pages

    Nowadays, given the increasingly disturbing problem of stress, ways to combat the issue and its impacts are receiving more attention especially on college campus. It is generally believed that recreational activities play an increasingly essential role in people’s daily lives. In the article “The chicken soup effect: The role of recreation and intramural participation in boosting freshman grade point average”, three researchers Gibbison, Henry and Perkins-Brown provide a view into how physical activity benefits students during their first year of university study. They deem the positive effects of physical activity to be an idiomatic expression showing how improved health can be reached through everyday activities, known as the “chicken soup

    Read More

  • Kraft Case Study

    3080 Words  | 7 Pages

    Intense competition Based on this, and further information found later in the report, Kraft should implement a broad differentiation strategy that focuses on the following elements: 1. Introducing a new product line focusing on flavored syrups – addresses S1, S2, and O1 2. Strengthen Gevalia and Tassimo single-serve product lines – addresses S2, W1, and T1. When hearing the name Kraft, the first thing to come to most people’s mind is cheese. Kraft, however, is a massive international company that owns and operates 30 different food and beverage brands.

    Read More

  • Kraft Foods Case Study

    3268 Words  | 7 Pages

    Kraft’s Food Inc. is the world’s second largest food manufacturing company that provides numerous food items to its customers. The company is headquartered in the US but its subsidiaries are present in the UK and Canada as well form where it generated subsequent portion of its revenues. Kraft’s Food ...

    Read More

  • SWOT Analysis: ABC Complete Kitchens

    958 Words  | 2 Pages

    First determining the firms internal strengths, the paper will then provide a detailed analysis of its findings including how our company might capitalize from these outcomes. Next it will examine the organizational weaknesses and discuss possible ways to improve these conclusions. Then it will determine the companies opportunities including what possible actions are recommended and how ABC Complete Kitchens can capitalize on these advantages. Finally it will probe into probable threats, providing recommendations to mitigate these threats either by opportunity or strengths.

    Read More

  • Mcdonald's Global Strategy

    736 Words  | 2 Pages

    Therefore, I think the next strategy for future global growth, should be more focus on healthy and organic food option. In addition, the company should use strong marketing tools, from menu boards to national television advertising campaigns, to help customers understand the nutritional choices

    Read More

  • Organic Foods vs Processed Foods

    1172 Words  | 3 Pages

    Food has been a common source of necessity in our everyday lives as humans. It helps gives us nutrition and energy to live throughout our life. Over several decades, the development of making foods has evolved. They have changed from natural to processed foods in recent years. Nowadays natural ingredients are barely used in the making of foods like bread, cheese, or yogurt. The food industry today has replaced natural food making with inorganic ingredients. The cause of this switch is due to processed foods being easier, cheaper and faster to make. Artificial nutrition and processed foods have been proven to last longer in market shelves then natural foods. Also, due to artificial additives in processed foods they help satisfy consumers taste more than natural ingredients. The method of producing processed foods is common in today's food industry and helps make money faster and efficiently for companies. Examples of this can be found in all markets that distribute food. Even though processed foods may be easier and faster to make, they are nowhere near as healthy for consumers compared to natural foods. Natural foods are healthier, wholesome, and beneficial to the human body and planet then processed foods.

    Read More

  • Trends Of Coca Cola

    857 Words  | 2 Pages

    Learning from Others Coca-Cola has been able to learn not just from their own blunders but from other beverage companies they’ve acquired for either product expansion or for resources they have that could help

    Read More

  • Campbell's Soup Cans Analysis

    632 Words  | 2 Pages

    Campbell’s Soup Cans was the first of several works created with this theme. The thirty two paintings are very similar, each one of them has a realistic image of the iconic red and white can of Campbell’s soup over a white background. The paintings have minor variations in the names that indicate the flavor of each soup. The majority of these are written with red letters; however, four varieties have additional black letters, like the “Clam Chowder” painting that says “Manhattan Style” in black letter under the name. The “Beef” flavor can also has black letters indicating that it is made “With Vegetables and Barley”, while the “Scotch Broth” has black letters that say “A Hearty Soup”, and the “Minestrone” can has “Italian-Style Vegetable Soup” also written in this color. In addition, there are two flavors that have words in parenthesis written in red letters under the type of soup. One of them is the “Beef Broth” tha...

    Read More

  • Swot Analysis: H.J. Heinz Company

    980 Words  | 2 Pages

    Heinz is recognized as the premier ketchup maker in the world. The Heinz corporation has diversified themselves concentrically and horizontally. They make several different types of sauces and they have expanded to the prepared food and pet food markets as well. The Heinz corporation has expanded their business internationally. This has increases sales while at the same time proved to make the corporation less susceptible to economic conditions in any one country. Heinz has also committed their corporation to being involved in food associated markets. It cut its Weight Watchers segment because it did not follow the same structure as the other divisions.

    Read More

  • Coca-Cola and its Consumers

    1045 Words  | 3 Pages

    Changes in the external environment will create opportunities or threats in the market place Coca cola must be aware off. Fluctuations in the economy, changing customer attitudes and values, and demographic patterns heavily influence the s...

    Read More

More about Campbell Soup Company's 2012 Annual Report

Open Document