Business Case Study: Cowgirl Chocolates

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The main problem I see is, which would be for any business, if that they have struggled to achieve profitability and growth with it being in business for four years so far. The thing that has kept the business alive this far is the positioning of her products in some of the location’s, but although she has been successful in some places she has really struggled getting her business to expand outside of Moscow. Another thing that is hurting her is that she does not have a target group really, so therefore she does not know exactly where is best to place her products. On top of that it is already hard to find customers that will enjoy the mixture of hot and spicy with chocolate. Because of the unusual mix of foods this also puts her products …show more content…

They need to be able to track their customer so then they can get a better of idea of who is purchasing their products. Then Cowgirl Chocolates can go from there and have more of a target group. Once they do this they could then get more of an idea of what people also like and want out of a product and that could lead them to future new products. They could also be missing out on some sales because of the poor maintained website and not having it run to the best of its abilities. I know I am more attracted to a website that looks good and runs well with all the different …show more content…

This is very important when running a business. The mission statement states the reason for the organizations existence. This helps lead the business to success and shows what they stand for and help lead them to their goals. Starting off with no mission statements has not worked out for the company, and they have problems with marketing and sales problem also. With the company not having a mission statement this has played a role in the marketing and sales problems I believe. Cowgirl Chocolates started off as just a way to fund their art magazine, High Grounds, and not thinking it would actually amount to something. Not only do they need to come up with a mission statement they will also need to create a vision to point the company in the right

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