1. Critical Strengths and weaknesses of the Cowgirl chocolates that determines the success of the small business? Some of the critical strengths that help determine the success of the company would be having a distinctive product due to the fact that her product would not be considered a regular chocolate bar, because it is infused with cayenne and other peppers. This makes the product very different from competitors. Another strength would be Marilyn’s experience working at a chocolate shop at the age of 16 this gave her the love she has for chocolate by working with others and seeing why others loved chocolate. As a result this encouraged her to become more creative when opening her own business years later. Other strengths the company’s chocolates has won 11 awards either in the annual Fiery Food challenges sponsored by Chile pepper magazine or the Scovie awards competitions sponsored by Fiery Foods the caramel sauce also won 1st place in the latest competition.
Weaknesses would be advertisement for the company, $3000 was spent on a single advertisement the company should figure out more ways to market the brand and who the specific target market is. The company’s second weakness would be funding for the company, because the company is not doing as well as Marilyn thought she has to take money from her arts fund to keep the business running. Other weaknesses would be distribution the company does not have a steady form of distribution which causes the whole Cowgirl chocolate process to be confusing and pricey at the same time. It is hard for others to understand the product and its way of being distributed.
2. Using the total product view, describe the “hot & spicy chocolate truffle” offered by Cowgirl Chocolates. Based on th...
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...nd 12.95 and the $19.50.
One would want to know the reason for high pricing on the other truffles. It could easily be argued that the amount of work that goes into the production of chocolate, the quality of the chocolate and the kind of rapping and packaging the product comes in. With this being addressed why would Marilyn need to place the truffles in a tin that is very expensive causing the actual value of the already pricy truffles to become sky high. Marilyn would then think about the way she packages her product and how she can compete with others in this Gourmet chocolate business. Marilyn could decrease the size of the tins and packaging she use to have before, but keeping the same logos and colors making the chocolates and packaging more affordable for her company to produce and creating reasonable prices for her valued customers and new customers as well.
To restrict competitors unnecessarily, we made different points for the Howlin’ Coyote Chili’s products that customers only could seek on the products of Howlin’ Coyote such as unique taste and convenience, taste trends, and premium packaging. In the past, chili products of the company have been ever either convenient or tasty; it was really making a big success in the metropolitan market. Today, Howlin’ Coyote Chili doesn’t stop and keep going updated its products and had a position in consumer’s mind as high-quality “authentic Southwestern/Mexican tasting.”
“His decision to focus on the production of the Hershey milk chocolate bar is now hailed as one of the most important decisions in the history of American business” (Milton Hershey 1). Certain aspects of Milton Hershey’s life are impossible to not take notice of. A simple chocolate bar completely changed the world of business, Milton S. Hershey impacted the world in a huge way.
Dickens uses verbal irony in his description of the Monseigneur’s chocolate ritual by showing that he must have four men prepare his hot chocolate. If only three men to prepare his hot chocolate it is difficult for him to swallow it. “Yes. It took four men, all four a-blaze with gorgeous decoration”(108). This quote shows how Monseigneur needs specifically four men because each man has one job it has to do like give Monseigneur a napkin, “presented the favoured napkin”(108). “Monseigneur could swallow many things with ease, and was by some few sullen minds supposed to rather be rapidly swallowing France” (108). Dickens uses irony to show the ridiculous situation of the ritual to how France is being destroyed. He uses this to show the contrast as a lord to a servant.
Unlocking Chocolat Chocolat, tells the story Vianne Rocher and her six year old daughter Anouk, who arrive at a village somewhere in France. After arriving at the fictional village the mother and daughter proceed to open La Celeste Praline, a small yet distinguished chocolaterie. Vianne's chocolate quickly becomes a hit in the town and changes the lives of the townspeople dramatically. However, that is only the surface of an incredibly dynamic film. Therefore, to the fully understand this film and its many meanings we must analyze it.
A Couple of Squares is a company specializing in producing and selling gourmet cookies to retail stores. Recently, A Couple of Squares has been brainstorming the idea of starting an e-commerce website so they can sell there gourmet cookies directly to consumers instead of selling to retailers. There are many considerations that need to be evaluated when deciding to launch an e-commerce website. First, the risks of launching an e-commerce site and the steps to mitigate the risks must be evaluated. Along with the risks of launching an e-commerce site, the benefits of launching an e-commerce site also need to be taken into account. In order to seek profitability a break even analysis must be performed. Once profitability is feasible, A Couple
Coe, Sophie D., and Michael D. Coe. The True History of Chocolate. 2nd ed. New York: Thames and Hudson, 2007. Print.
Price increases in the raw material mean that prices needed to be increased, but customers were still willing to pay for a quality product.
Chocolate companies changed from minimal production to massive manufacturing. Thus, targeting different market segments that weren’t possible to reach due to the high cost of the good. The market was able to shift because of the industrialization process that includes several innovations, such as van Houten’s process, this allowed a broad production and distribution of chocolate that spread around the globe.
WEAKNESSES: The first weakness was the changing of three different CEOs in only one year. These were unexpected changes, but all had to be dealt with by the newest CEO Jim Skinner, and directly after McDonald’s first ever quarterly loss in 2003. The second weakness is an issue with trying to find new and exciting things to put on the menu to bring in new customers. Many of today’s fast-food customers are making different kinds of foods, like Chinese and Mexican food, normal to the everyday menu.
Cadbury must be able to create or revise a marketing mix that would keep a strong stand in the market against the big competition from Nestle and Hershey who both have very successful campaigns for their chocolate products.
Since its bigginings, Hershey’s has demontrasted to be a respected company with uniqur principles, rewarding its workers with valuable benefits and its consumers with the best products.
Abby Willow once said, “The average American adult consumes 11.7 pounds of chocolate every year- that's the weight of about 6 pairs of shoes!” With so much consumption of chocolate by Americans, it is crucial for the numerous brands to advertise their products in a manner that could potentially dominate their competition in sales. There are endless ways for a company to draw the attention of an audience in order to take over the competition of chocolate sales. Advertising is a key aspect as to how successful a brand may be when compared side-by-side to a similar product. While Snickers and Reese’s Peanut Butter Cups are similar, they are also different; the differences are significant because they demonstrate how some competitors choose to go above and beyond for their advertising while others opt to take a route that is of a more simplistic nature.
The market can be further divided according to gender because both men and women have different tastes (chocolate shapes, packaging, and type of liquor). It is known that women are already consuming chocolate. In fact, the numbers of women that consume chocolate far outnumber the numbers of men that consume chocolate. It follows that there is a ready market for the commodity in question. Nonetheless, the reality that introducing alcohol to make liquor-filled chocolates increases the market.
Chocolate is rated in percentage of smoothness and sweetness. I am far from being a chocolate connoisseur, but I know what I like. As with everything, the price of chocolate seems to play into the comparison by the percentage it is given. The higher the percentage of the chocolate, because of the cocoa and less milk fats it contains, the more expensive the chocolate will become.
The major weakness of the company is its brand recognition throughout the rest of the world. Although there are attempts at expansion of the company worldwide, most of the Western nations have not been exposed to the brand (Ferrell & Hartline, 2011).