book report Winning

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Introduction I decided to compose my book report on Jack Welch’s book, Winning. It relays many of the same themes that our book does. I first came across this book when I was reading an article about Jack Welch and his years at GE, at the bottom they had advertisements for his two books; Jack: Straight from the Gut and Winning. The bright yellow background and Jack’s big smile, on the cover, caught my eye and all of the praise for him and the advance praise for Winning reeled me in. There is praise all over the back portion of the cover, from Tom Brokaw and Bill Gates to Warren Buffett and Rudy Giulliani. My expectations of the book were quite high because of all the kind words on the back, but Jack Welch never let me down, this book should be a required read for any Business grad. Summary The first chapter in this book explains a business’ mission and values. When discussing the mission, Welch states that in order to create an effective mission statement, one must explain how they intend to win in that particular business. The key is profitability, “Delineate their strengths and weaknesses in order to assess when they can profitably play in the competitive landscape,” (Welch, 15). This means to define the business’ strong and weak points to evaluate where they can efficiently and profitably fit within that specific business sector’s scheme. In order to come up with the mission, one can receive input from any source, but one should especially listen to the intelligent ones from all of the different sectors. Although, it is the responsibility of the top management or whoever is held responsible for it, to put it in place, it is their “defining moment,” (Welch, 17). The mission is what a business plans to do to win and values are ... ... middle of paper ... ... players into a winning team. I really enjoyed reading this book; it was very difficult to put down. Welch articulated this book like he was speaking directly to the reader; the information seemed to jump right off the pages. It was quite easy to understand; he used simple terms and gave plenty of examples to illustrate his ideas. I learned a lot from this book; while reading this I could relate it to what we discussed in class. When we discussed leadership in class, I thought back to when Jack Welch said “each day is a challenge. It is a brand-new chance to get better at a job that, when all is said and done, you can never be perfect at. You can only give it everything you’ve got,” (Welch, 64). I would recommend this book to anybody, period. This book can be useful for many different aspects of one’s life; it is possibly the closest thing to a playbook for winning.

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