Assignment 3: Communication Strategy Implementation Plan For A Restaurant

Communication strategy used in the implementation:

• Email

• Phone call

• Social media

Kind regards,

Sanchai

Part D: Develop and present a monitoring report

Email your team to invite them to a progress meeting:

To: [e-mail]; [e-mail]; [e-mail]; [e-mail]; [e-mail];

Cc: [e-mail];

Bcc: [e-mail];

Dear all,

Please note that on 12/17/2017 at 10.00 am, we will be holding a meeting to discuss the marketing activity implementation plan at our restaurant TripleA 12 Latrobe st. Melbourne.

The purpose of the meeting will be implementing of marketing activity. Please review the required implementation and bring along your recommendations to the meeting for the required discussion.

Thank you

Customer can give feedback by writing note which note paper has been provided on table. However, waiting staff will normally notice customer reaction and ask them

Meeting verbal report:

(Attached as Part D PPTs)

Part E: Marketing performance report

To: [e-mail]

Subject: Triple A restaurant marketing performance report

Hi Ling,

This report is written to determine the marketing activity performance of Triple A restaurant and please provide feedback. Any other information that might be required please do not hesitate to contact us.

Thank you

Sanchai

A brief summary of marketing progress as discussed at the progress meeting and an indication ofwhether you believe this progress is satisfactory.

Marketing progress Whether this progress is satisfactory

• Available technology Satisfactory

• Contracting of other services unsatisfactory

• Equipment requirements Satisfactory

• Need for external assistance unsatisfactory

• Potential for cooperative approaches Satisfactory

A summary of the recommended improvements discussed at the previous meeting (Part

This help to improve and change business practises to the meet standard and quality Quarterly staff performance evaluation.

Monitoring from supervisor.

Monthly in-House meeting

• Review the job description and practicing of staff to maintain standard and customer satisfaction To keep on focusing staff job requirement and ensure that staff are practicing company code of conduct. Review the job description

Arrange staff training

Collecting feedback from customer.

A summary of the research that you have undertaken into new and emergency trends for your companyand your view of the potential impact of these trends on your company and its marketing strategies.

• changes in technology:

In business technology has been changing everyday for example tools & equipment, technology for marketing activity and distribution.

• social and cultural factors:

One of marketing criteria is culture of target market that related to products or ways of running business.

Business has to learn culture of customer and also the environment that is surrounding customer and the business itself.

Emergency trends Impacts on your company and its marketing