A Modest Proposal

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Recommended: The role of celebrity endorsers in advertising

Thank you for seeking my advice in regards to offering Taylor Swift a 1-year contract to be the spokesperson for Starbucks. I think this is an exceptional idea considering Taylor Swift has always displayed herself in a respectful manner in the media. Not only is Taylor Swift a respectable celebrity in the public eye, but she regularly involves her fans in her own personal life by always responding to Instagram, Twitter, Facebook, and Tumblr comments from her followers, which will be good for Starbucks publicity moving forward.

Taylor Swift engages her fans in heart-stopping ways. Besides responding to her fans on every social media account, she sent some of her fans “Swiftmas” presents for the holidays while also inviting some fans to check out her new album. She hosted a party at her home for fans to give them a sneak peak at her new album by selectively choosing devoted fans from Twitter to attend her party with dancing and homemade baked goods. Fans blew up Twitter with thank you tweets that went viral. She has donated money to help struggling fans pay of their student loans, and writes empathetic notes or Tumblr posts to fans who are emotionally struggling. Also, Taylor donated $50,000 to a baby who was diagnosed with cancer who was one of the backup dancer’s nephews. She makes charitable donations, promotes literacy in campaigns, and …show more content…

After launching her new album, she was omnipresent including tabloids, magazines, online blogs, and persistently tweeting to keep people engaged. Taylor is aware that her appearance and public image matters. She understands that our pop culture is promiscuous and sexually centered, but she makes sure her style is appropriate for all ages. Taylor is determined to make herself known in a respectful and appreciative manner, which will help our company skyrocket in the media because of her admirable actions and genuine

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