Social Media Impact On Lady Gaga

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Name: Javid Seyidaliyev
Group: M-4
Words: 1620

Introduction
Social media has significantly and permanently revolutionized the culture of interaction and communication especially with the popular individuals of the society. While some popular people refrain from utilizing social media, others have thrived on social media platforms to become extremely influential on the internet. Stars strive to maintain activity on the internet to keep their fans (and haters) busy browsing and commenting on their issues.
Tweeting has remained the most appropriate and influential method of creating an influential personality. Although posting photos and videos on instagram and youtube attract a great number of followers globally, Tweeter is still the best …show more content…

Even with her absence from the Internet due to hospitalization, she still remained in the five most popular celebrities across the social sites. Before her accident that hurt her hip, Lady Gaga updated her page with an average of six tweets daily. Most importantly, she does not shy away from expressing her personal issues and sharing the sensitive issues she faces honestly and openly with her fans. According to Forbes 2014 report, Lady Gaga was not only the most popular woman across all the social sites but also the most influential individual on social …show more content…

A celebrity status is a brand which is built on values, behavior, attitudes, hobbies and charity activities. Maintaining a reputable brand is critical for social media celebrities; a brand that people can trust, relate with and one which will remain relevant in years to come (Evans 2010, p 249-250). Social media is essential for growing a celebrity’s fan base as well as creating a platform where such a person can market a brand and connect with fans in a more personal way. In this way, fans will easily relate with the activities a celebrity does and will be ready to give support (Hallam, 2013).It is important for celebrities to communicate their values to their fans. Their fans should know them for what they do. People will be interested in a Face book brand page or follow somebody on Twitter because they are inspired by their messages and can relate to personalities that attract them. Oprah Winfrey was the director and host of the highly rated Oprah Winfrey show. She also is the founder of the Oprah Winfrey network. Oprah has inspired millions with her values of transparency and philanthropy because she has successfully been able to communicate her “Oprah” brand on Facebook and twitter. Even though Oprah is a very popular and influential person, she is considered a friendly person who can be approached by people of low social status. A

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