This enriched yeast bread hails from Germany and it's their version of a fruitcake. It consists of a filling made from dried fruits, nuts and marzipan folded into the dough. Additionally, after baking it's finished with melted butter and covered in powdered sugar. Although, it’s more than just a fruitcake. In Dresden, Germany a festival was held to celebrate Stollen, it was called Stollenfest, it was Germany's historic tradition, but unfortunately, due to the fall of the monarchy in 1918, it was
The aim of this report is to present and critically estimate the market strategies of an international and a local chocolate manufacturer in Austria. The analysis is carried out in three stages – macro-environment (PEST analysis), micro-environment (Porter’s Five Forces Model) and company comparison (SWOT analysis). In the end, recommendations are given for the local brand Wiener Schokolade König. Zotter Schokoladen Manufaktur GmbH was founded in 1987 as a family business by Joseph and Ulrike Zotter