offer them a hot bowl of food. They can be used to announce important family events, such as births, deaths, and menstruation. They can be used to worship deities and spread auspicious power. Lastly, they can be used to celebrate festivals such as Onam and honor deities. Although these are only a few common examples, there are many other meanings and reasons why kolams are created. Regardless of their meanings, kolams are an expression of Hindu culture and will be continued to evolve and enlarge
The Effect of the Monsoon on the Indian Society in Cochin, Kerala The monsoon holds the power to promote or devastate India ’s economy. Indeed, India has the potential to be a lot more prosperous were it not for the fickleness of the monsoon. “Floods, drought, famine, and poverty continue to drag her down each times she seems ready to spread wings of prosperity and fly towards a brighter future full of richer harvests.” 1 Sometime from the end of May to about the second week of June the southwest
never would have thought of,” she said, but black and white sarees are becoming a trend now, too. She says “each state has it’s native clothing, so in Kerala we have this white cotton saree that has a gold border that we wear during our festival of Onam, which has both a religious and cultural connotation. In Rajasthan, they have specific prints on rajasthani sarees, which the women there have to cover their head with when they go
INTRODUCTION INDIA is a country of wide varieties of colorful cultures, traditions and customs. It is a country of extensive amount of natural beauty within it, and only because of its beauty it has a huge amount of tourist from other countries getting attracted towards it.From the Himalayas to the backwaters of Kerala, India is indeed a box full of surprises. India has 29 states and each state is somewhat different from other in ways either it be language, culture, tradition, customs or natural
4. PART 1 To conduct research and analyze the Effectiveness of the promotional tools and techniques & physical surroundings (situational factors) used at Future Lifestyle Fashion Limited (In-Store) to influence buying behavior. 4.1 PROBLEM STATEMENT There are various Promotional tools available in-order to increase sale as-well as to clear stock on regular basis in order to replenish the store with new arrivals. The choice of tools have to be appropriate considering the demographic aspects of the