Aveda: A Mission in Motion Jason J Falkner Aveda, is an ecofriendly firm which actions consistently back up their objectives. Founded in 1978 with the mission to “care for the world we live in, from the products we make to the ways we give back to society, at Aveda we strive to be an example for environmental leadership and responsibility, not just for the world of beauty, but around the world.” (Aveda, 2016) What a bold statement. Since inception Aveda has been a pioneer
company which manufactures makeup, perfume, skin care and hair products. Aveda’s head office location is 400 pheasant Ridge Drive Blaine, Minnesota 55449 U.S.A. Aveda’s telephone number is (612) 783-4000. Horst Rechelbacher founded Aveda in 1978. Aveda started with one product shampoo that Rechelbacher had created in his kitchen sink leading to the development of conditioners and all other products. Aveda is now a successful business with 5000 employees, and has store locations in 33 different countries