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Recommended: Mountain man brewing company: bringing the brand to light summary

Executive Summary- Mountain Man Beer Company (MMBC) is experiencing declining sales for the first time in the company’s history. Chris Prangel, who will inherit the family-owned business in five years is faced with a hard decision that whether to take the risk of launching a new product to attract younger customers or to follow his father’s steps, continuing doing the 80-year-old Mountain Man Lager business. His father has concerns about the profit, the core business and the cannibalization and Chris has done several researches to estimate the potential business opportunity of the new product Mountain Man Light Through an analysis about the company, the product and the market, it is clearly beneficial for MMBC to launch Mountain Man Light. But Mountain Man Lager is the core business without which it is impossible to develop a new product and grasp a new market share, which is the spirit of the decades-old brand. Therefore, while I recommend that launching Mountain Man Light to create a new business, appealing to younger and female customers and making profit, Chris should take these strategies into account: keeping enough effort on existed product and holding the top market position, developing the brand and expanding the product line, if he plans to make profit from the new product in two years.

Situation Overview- Mountain Man Brewing Firm was an autonomous, relations owned brewery that produced the Mountain Man Lager, a beer recognized for its authenticity, quality and toughness. It had a distinctive rancid taste, somewhat higher than average alcohol content and was believed a forceful working man’s beer. It was rated the “Best beer in West Virginia” for 8 straight years. It was additionally rated as the “Best beer in Indian...

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...on. In supplement, aftermath ought to be contrasted to the early target plans.

Conclusion - Introducing a new product is never without having any risks, yet a new light beer option seems the most feasible as it addresses most of the threats and opportunities that face the company. With the financial and market analysis provided, Chris should be confident to address the concerns of his father. The brand has been able to stay in the game alongside forceful competitors such as, Anheuser Bush, Miller, and Adolf Coors. The uniqueness of the taste alongside alongside the higher next average alcohol content is what makes its faithful clients pending back for more. One alternative to gaze at for the Mountain Man Brewing Firm is to gaze and discern how hard it should be to allocate it into restraints and innate bars alongside the option to have it obtainable on draft.

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