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Recommended: The Debate on Plastic Surgery

Plastic surgery is one of the most growing fields in medicine. Reconstructive surgery is one of the branches from plastic surgery and it is defined as surgeries performed to restore facial and body defects caused by a disease, trauma, burns, or birth defects (Nelson, 2010). When it first started, it focused on helping people who are having difficulty blending in society. For instance, during the Renaissance era, in the late 1700s, doctors worked on enhancing the appearance of patients suffering from the nose deformation caused by syphilis using plastic surgery. Enabling them to blend in society and cover the disease. Also, after World War I, because there were a large number of soldiers with disfiguring injuries, the United States of America relied on plastic surgeries to improve the life of wounded soldiers (Nelson, 2010). The other branch of plastic surgery is cosmetic surgery. This type of surgery is performed to preserve or restore normal appearances, or to enhance it beyond the average level (American Board of Cosmetic Surgery, 2014). For the last couple of years, Plastic surgery marketing has focused massively on cosmetic surgery procedures rather than reconstructive ones. This type of advertising is having negative effects on society by increasing the number of needless procedures, changing the true meaning of beauty, and harming females’ self-esteem. Plastic surgery advertisement increases the number of unnecessary procedures performed by attracting people who are vulnerable or unsatisfied with how they look Rather than targeting the people in need. Most ads contain images that stimulate the need to change a person’s appearance or change their lives. They contain phrases like “before” and “after” with images of depressed... ... middle of paper ... ...nd remind people that they are all unique in the way they look. Works Cited - Nelson, K.C. (2010). Cosmetic Surgery Media, Marketing and Advertising Requires More Regulation (master's thesis). The University of Texas at Austin, Austin, TX. - Furnham, A., & Levitas, J. (2012). Factors that motivate people to undergo cosmetic surgery. Canadian Journal of Plastic Surgery, 20 (4). Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3513261/pdf/cjps20e047.pdf - Brown, A., Furnham, A., Glanville, L., & Swami, V. (2007). Factors that affect the likelihood of undergoing cosmetic surgery. Aesthetic Surgery Journal, 27, 501-508. - American Board of Cosmetic Surgery. (2014). What is cosmetic surgery?. Retrieved from http://www.americanboardcosmeticsurgery.org/How-We-Help/whatiscosmetic surgery.html

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