Wwe Case Study

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World Wrestling Entertainment (WWE) has sculpted several new fronts of opportunity. A lot of these new fronts coming to fruition in 2016. These include, expansion of the WWE Network, new businesses ventures like TapOut and reaching into the virtual reality media, and potentially a reality of monetizing social media. THE WWE NETWORK Analysts suggest that the network growth year over year could be higher than Netflix sub growth rates. The growth rates some are stating are 20%-25% year over year. Management has stated that this kind of growth would be considered incredibly strong. I believe that management is trying to be very careful with any wording on growth in the future. I believe this because they have a conservative viewpoint of having …show more content…

They use the argument that WWE is worldwide at this point and should see more aggressive growth in the coming years. 25% growth for 2016 would lead to just over 1.4m average paid subs for the year. I believe that Q4 may come in a little bit higher than Q3 because of the increased attention that the fan base has now. Along with that, they have increased the amount of content available in the library, increased the devices of which the network is available, and have now brought out in full force the WWE Network prepaid gift card which should be a nice stocking stuffer for this Christmas. January of 2016, WWE will be releasing the network to Germany and Japan. In terms of WWE affinity broadband homes, Japan is tied for 2nd with India, with Germany being next in line. These both could be good contributors for WWE Network subscribers. However, Japan does not currently have a good track record in term of OTT, especially in terms of wrestling content. The latest numbers I can find are the NJPW World only has 22,000 subscribers. Even with as many WWE fans are living in Japan currently, they are going to have to work hard to bring them to the network. There was an increase on average attendance for every quarter this year, not including Q1 because there were no international events during Q1, 2014. This increased demand for WWE …show more content…

WWE is quickly moving up the most subscribed and most viewed YouTube channel list, it will not be very long until monetizing social media followers is a reality for them. Along with YouTube revenue, WWE could start to implement sponsored posts across all of their social media platforms. Even a few posts a month could go a long way in increasing bottom line as the revenue would be very high margin. They currently have 570 million combined social media followers. A lot of these are overlap, meaning that one person could potentially contribute multiple times from following multiple twitter accounts, multiple Facebook pages and the YouTube page. However, this shouldn’t take away from the fact that the WWE has a great social media impression machine. Social media has multiple possibilities in terms of revenue streams. Not only are their sponsored posts or advertising revenue, there is also self-promotion. When the TapOut brand is fully launched in 2016, WWE has a lot of ability to really push its product. With a potential of nearly 600 million impressions across its social media landscape, there is no doubt that WWE could really move product of its new

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