Why are Super Bowl Commercials Important and Popular in American Culture?

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Why are Super Bowl commercials important and popular in American culture? The Super Bowl is historically known for having high viewers. There is an average of 112.2 million viewers watching the game (Marketing Charts). Americans are anxious to watch this televised game because there are many high profile companies that broadcast their new commercials and upcoming products. Most of these advertisers are portraying their products as a luxury or as a necessity in the everyday life. Advertisement companies influence buyer’s choices by portraying their luxurious products as a necessity. It is evident and clear that consumers acquire products that enhance their image and prestige. In other words, “products were made to appear not only desirable, but absolutely necessary” (Maasik and Solomon 177). Audi for example, is known as a German brand associated with lavishness and prestige. Therefore, Audi successfully influences consumers to link the purchase of their exclusive and classic vehicles to acquiring a high status symbol. Audi’s commercials use real-life examples in order to connect with their audience. As Solomon mentioned, “If the American dream encourages the desire to “arrive,” to vault about the mass, it also fosters a desire to be popular, to “belong” (545).” According to Solomon many populist commercials transform products into signs of belonging and usually appeals working class values (Solomon 545). Audi concentrates in producing ads with scenarios because they want their audience to specifically imagine themselves driving the vehicle at the moment that they are watching the commercial. For example, the television ad presented on the Super Bowl (2013) by Audi, “Prom,” suggests the importance of attaining a product that is lu... ... middle of paper ... ..., Joseph). Society needs to step down and realize men having power can become a bad thing leading to violence against women. Women should be able to have their voice heard and let their ideas heard (Fredrickson, Barbara). The idea of women being flawless from men who get there idea from social media everyday needs to be changed. This idea is destroying women causing eating disorders to depression. Women should be able be confident in who they are as a person instead having low self-esteem with the objectification men have on women. Beside objectification comes patriarchy, in some area men take power too far causing violence. Our society needs to stop and think what our commercials are showing our society, we need to show that women can be strong and have power. We do not always need to have the same idea of men being on top but show what women can do.

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