Beginning the day with a cup of coffee has become a ritual for many college students. As a college freshmen, I found out that many students from the University of Illinois at Urbana-Champaign were addicted to Starbucks. Most of them consumed two to three cups of coffee per day and spend an average of $16 - $25 dollars per week in Starbucks. This was at stake because students can be drown into debt because of their overspending in Starbucks. Also, drinking too much coffee can lead to stomach problems and other debilitating illnesses that cloud the mind and make the body sluggish. Therefore, I designed to conduct a research and find out why Starbucks are so attractive that caused students overspend their money. Based on the primary sources I had found, I believed the reasons that students overspend their money in Starbucks was because Starbucks provided a better environment to students, its drinks were pricy, and it was convenience.
As I walked past Green Street, I saw a long line of people waiting outside Starbucks. This doesn’t bother me because Starbucks has influenced our lives by becoming a daily visual, but it makes me wondered: what makes people wait so long for Starbucks. So I stopped and looked inside. I found out that people who involved in this activity are mostly students at the University of Illinois. Since this was related to both students’ health and financial problem. I want to find out why are students overspend their money in Starbucks. So I compared the interior design of Starbucks from the past with the present picture, I interviewed two students from the U of I; I conducted two surveys to collect data, and analyzed the letter from the CEO of Starbucks to support my research.
First source I had was the interview ...
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...res, and make coffee at home. Fourth, get some support by talking to your friends and ask for them to support you in this change. I believe most of them will step right up to the plate and help you. Students can also set a goal, such as no Starbucks for a week or month, and give yourself rewards for meeting them. Lastly, students can use part of the money they saved on something pleasant.
Word Cited
Schultz, Howard. "An Open Letter from Howard Schultz, CEO of Starbucks Coffee
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Zhao, Peiyu. “Interview with Vicky Hamilton.” Interview. 08 Oct. 2013.
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For my report, I observed the customers at a Starbucks in downtown St. Petersburg. Each time I visited this establishment, there were consistent factors as well as unique ones during each observation. The morning crowd of people was vastly different than the evening crowd. I did however see many parallels with the morning and lunch time crowd. Each time I visited, There seemed to be an upbeat and fast paced environment.
Researchers have found that setting gradually lowered criteria within a monetary incentive program to be effective in reducing caffeine intake in excessive coffee drinkers (Foxx & Rubinoff, 1979). High levels of caffeine can produce physiological effects similar to the side effects of...
“Alcohol abuse on college campuses has reached a point where it is far more destructive than most people and today realize and today threatens too many of our youth.” -Senator Joe Lieberman
In 2002, unexpected findings of a market research showed problems regarding customer satisfaction and brand meaning for Starbucks customers. The situation was unacceptable for a company whose overall objective is to build the most recognized and respected brand in the world. Starbucks was supposed to represent a new and different place where any man would relax and enjoy quality time, alone or with others. But the market research showed that in the mind of the consumers, Starbucks brand is viewed as corporative, trying to expand endlessly and looking to make lots of money. This huge gap between customers' perception and Starbucks' values and goals called for immediate action.
Starbucks is a company in which purchases and roasts high quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment (starbucks.com). During my environmental scan in which took place at the Starbucks on the corner of Fair and Newport across the street from vanguard, I noticed many things in which where never brought to my attention in prior stays and visits at Starbucks; such as the many social groups in which choose to have their meetings at Starbucks. Thus in this essay we will discuss things in which many people do not really notice when going to Starbucks.
The media fails to project the negative effects of excessive caffeine intake. This literature review will illustrate how excessive caffeine consumption can be detrimental to one’s life, and how problematic caffeine use derives from conditioning by the caffeine industry. Caffeine is the single most widely consumed psychoactive substance in the United States (Einöther & Giesbrecht, 2013). According to Einöther and Giesbrecht (2013), 80% of the world’s population consumes caffeinated products every day, with coffee and tea being the primary sources. In the recent years, the demand for coffee has increased, causing the caffeine industry to create an expansion of coffee shops, new caffeinated beverages (Bailey, Saldanha, Gahche, & Dwyer, 2014), and mass-media advertising.
Visit Starbucks.com and you enter a virtual world of delight. Consumers can “sample” over 30 blends of coffee; find Starbucks coffeehouse locations, or learn about Starbucks Hear Music®, where customers can “burn personalized CDs, use listening stations to explore musical recommendations, enjoy a handcrafted Starbucks® beverage, or surf the web at (a) T-Mobile Wi-Fi enabled coffee bar” (Starbucks, 2008). Starbucks uses their website to communicate with their consumers about their company’s mission, social responsibility, business ethnic and compliance, diversity relations and press releases. Consumers can even read about the latest “rumor responses” that Starbucks wants to clarify about misinformation regarding the company. From the “click” of a button you can shop for Starbucks merchandise or check the balance on your Starbucks Card, the Starbucks website has got their customers needs in mind.
For this organizational analysis, I decided to analyze Starbucks. I chose Starbucks because they are the leading innovators in socially impactful business activities and personally, I love Starbucks coffee! Obviously, the point of this paper is not to talk about how good their products are, but to analyze how their organization is structured and identify potential for improvement. I have never worked at a Starbucks, but I have two friends that work at the location inside of Hy-Vee in Cedar Falls. After countless hours of research, talking to my friends about day-to-day activities, and actually going to Starbucks on numerous occasions over the past few years, I knew this was the organization that I would love to analyze.
Preliminary Starbucks – one of the fastest growing companies in the US and in the world - has built its position on the market by connecting with its customers, and creating a “third place” beside home and work, where people can relax and enjoy themselves. It was the motto of Starbucks’ owner Howard Schultz and, mostly thanks to his philosophy, the company has become the biggest coffee drink retailer in the world. However, within the new customer satisfaction report, there are shown some concerns, that the company has lost the connection with customers and it must be taken some steps to help Starbucks to go back on the right path regarding customer satisfaction. I will briefly summarize and examine issues facing Starbucks. Starting from there, I will pick the most important issue and study it from different positions.
The following study will examine and provide research methods, results and conclusions about college students who consume caffeine, energy drinks, alcohol or both to get an energy boost for one reason or another. Coffee, which used to be the highlight of boosting energy and staying up late nights to complete homework assignments or study, has taken a fall in the 20th century. The study will also point out the effects of the energy drinks and alcohol and the harm and health concerns that contribute to the students behaviors when consumed. The first study examines energy drinks and alcohol among college students and the fact that more students are consuming the product. The study is a web-based questionnaire.
Rose, Hannah. (2014, Jan 08). Coffee: A cup that makes studying easier. Nestle: Good food, good life.
Americans are obsessed with a lot of things: our smart phones, celebrities, and finding a good bargain. But perhaps the thing we’re most obsessed with is good ol’ coffee. For many of us, our mornings are perfectly diabolical without at least a cup or two or three of the stuff. And, come 2 o’clock, when we know in our heart and bones we’ll never make it ‘til five and we need that pick me up, many of us head to the nearest deli or barista to grab a cup of “second wind.”
...omething to go. I found out that college student’s want foods that are quick, taste good, and cheap. The limitation to my research was that I only passed out ten surveys all at the cafeteria. Perhaps if I did more or passed them out at a different location I might have gotten different results. I also only interviewed two people, and a larger sample might have changed my results. Also only observing my roommates shopping might have limited me to what I always eat, other college students might buy healthier foods when they shop. Take a minute now and think about what you eat in an average day and see if you fall into the categories of eating unhealthy with the majority of college students. Next time you buy something to eat take a second and look what’s in it and think to yourself. Should I be eating this? Or is there something healthier that I could be eating?
The once small coffee house in Seattle, Washington has now turned into the most prominent coffee company in the world. Some people would say a trip to Starbucks is a treat, others it has become a daily ritual. It was able to grow into such a successful company because of the experience they made for each customer that walked through their doors. Offering a variety of high quality coffees to people all over the world and giving them the home away from home atmosphere. By staying true to their company mission statement, “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”, they were able to stand out more then any other company, and ultimately reach success.