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Reason for businesses failing
Employing strategy
Employing strategy
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5. Why do companies fail? How does competitive advantage relate to failure?
Building blocks of the competitive advantage is very effectiveness, worth, improvement and customer approachability. These particular building blocks in general have four common techniques in cutting down and getting excellence. Anyone can have the capabilities in implementing these.
Efficiency will be based only on inputs cost, which will give out the end results. More capable company will have less cost essentials in producing the given output. Efficiency can be measured by number of all the inputs, which will take them and give out the outputs.
Efficiency will help in getting lower cost of competitive advantage. Staff efficiency can be the main aspect for competence.
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What are functional level strategies? How can functional level strategy contribute to efficiency?
Calming the productivity of business in operational stage is functional level strategies. These are planned in refining the entire success and productivity of promotion, engineering, service for the customers, development of the products along with the resource organization. They will also increase their objectives in the stage of modernization, having a consideration on all the needs of the customers.
This plan will be adding few essentials for the planning of global management and this will be used in few application actions and will perform few actions in business programs. Functional level plans are concerned in creating developments in proposing business, which will be supporting all the business plans and commercial plans.
Functional level strategies will be having marketing plans, IT plans, HR plans and few other operations. Usually few methods representing functional plans will be having few plans that are related for the operating expenses, the development that are required and the count of staff.
These strategies cares for both the commercial and business plans and the planned creativity will be an application of all the functional strategies although few plans will be overlapping few plans of the other
So, there should be an efficient and optimum use of resources with the modernised techniques that provide them competitive advantage over the competitors and make them an efficient organization.
Efficiency – could be inefficient due to lack of competition or could be higher due to availability of high profits.
Cost effectiveness-Increase in quantity produced due to a proper flow of raw materials will allow the firm to enjoy economies of scale and be cost effective; the costs of production will decrease with increases in quantity produced.
Business strategy is the means by which firm’s plans to achieve its goals and objectives. It can also be termed as organization long-term planning. The strategy covers periods between 3-5 years and sometimes longer. Businesses use two major types of strategy, general or generic and competitive strategies. The overall strategy involves strategies of growth, globalization and retrenchment. The competitive advantage includes low pricing, product and customer differentiation. We will look at the business strategy used by Marks and Spenser (Cole, 1997). The company is a British multinational located at Westminster London and specializes in clothes and luxurious food products.
...M. E. (2008). Competitive advantage: Creating and sustaining superior performance. New York: Simon and Schuster.
For operations management to be successful, the function of the operation must be first be defined. The degree to which this is achieved is a measure of effectiveness, the key objective of operations management. Efficiency is less important since there is no point in which carrying out an irrelevant, or worse damaging, activity effectively. Effectiveness means achieving objectives, efficiency means consuming minimum resources. While both are desirable, the former is of overriding importance.
Selecting a business strategy that details valuable resources and distinctive competencies, strategizing all resources and capabilities and ensuring they are all employed and exploited, and building and regenerating valuable resources and distinctive competencies is key. The analysis of resources, capabilities and core competencies describes the external environment which is subject to change quickly. Based off this information a firm has to be prepared and know its internal resources and capabilities and offer a more secure strategy. Furthermore, resources and capabilities are the primary source of profitability. Resources entail intangible, tangible, and human resources. Capabilities describe environment and strategic environment. Core competencies include knowledge and technical capability. In this section we will attempt to describe in detail the three segments which are resources, capabilities, and core competencies.
As defined in the textbook, functional strategy is the approach a functional area takes to achieve corporate and business unit objectives and strategies by maximizing resource productivity. (Wheelen and Hunger, P. 238) There are four levels of functional strategy, Marketing, Finance, Research and Development, and Operations. The Two that I have analyzed for Google are Marketing and research and development. Marketing Strategy deals with pricing, selling, and distributing a product. Research and development s strategy deals with product process innovation and improvement. It also deals with the appropriate mix of different types of research and development and with the questions of how new technology should be accessed. (Wheelen and Hunger, P. 239)
The business plan will also be useful in facilitating the adoption of a strategy that will help the business prosper in the modern market. The plan will be a critical tool that will help in the production of a reliable strategy for attaining the goals and objectives. The proposed business plan will be implemented in three years time. Within the first three years, the business i...
Within an organization, different types of planning are necessary to help establish the visions and goals a company has. Strategic and operational planning is essential for the success of a business. For example, Sports Authority has recently filed for bankruptcy, which is likely due to a lack of planning skills. With the addition of strategic and operational planning, the risk of going bankrupt could be significantly reduced. The many planning steps and strategies involved in these types of planning are what eventually produce the most success.
Once plans have been developed, an organization must address how management will be accomplishing be those plans. This involves operational plans that must flow from strategy; specify resource, time issues, and commitment of human resources. Operational plans at the lower - levels of the organization, have a shorter time horizon, and are narrower in scope (Bateman, Snell 2003 p.113). A good example of this is Wal-Mart's main strategic goal. It is to provide quality merchandise at an affordable low cost to consumers. Its operational goals focus on efficient logistics requiring technology and inventory management systems to help reduce costs so it can be passed on to the customer. Operational plans are derived from a tactical plan and are aimed at achieving one or more operational goals (Bateman, Snell 2003 p.113).
“Marketing plan designs specific action programs that implement the desired strategy” (Walter & Dana, 2007,pp. 50). This marketing plan will look after the company’s vision, mission and values. Then, it will go on to the situation analysis where in it will discuss the competitiveness of the company among the others using the SWOT, PESTEL and Porter’s analysis. Next, it will move on to the objective of the company that will be presented and it will go on to the marketing mix strategies that need to be applied by the company in order to achieve the desired outcomes. Finally, it will present the budget to complete the effectiveness
The key role in solving strategic tasks belongs to strategic planning, which is the process of developing and maintaining strategic balance between organization’s goals and resources in the changing market environment. The purpose of the strategic planning is to determine the most promising fields of activity providing its growth and prosperity. Strategic planning is a component of a broader concept “strategic management”. All four management functions (planning, organizing, leading and controlling), when talking about strategic management include strategic orientation. When viewing strategic planning from the highest level possible within a company, the planning function is the area that stands out as the most important area which involves a great deal of development and focus.
As with everything in business without one or the other a company would have a hard time reaching the vision of the company. Strategic planning and tactical planning are the most utilized planning methods in the business world. (Pirraglia, 2016) This can be because they intermingle so seamlessly. Any good company will utilize strategic and tactical planning methods, just remember the strategic plan comes first. With a mission and vision, followed through with a strong strategical plan a company can succeed. For a company to prosper take it a step further and utilize tactical plans to implement the departmental factors for the strategic plan. When utilizing both planning methods a company can strive for the longevity every business owner dreams
Biljana Dordevic (2004) also agrees that constant efficiency improvement depends on the organization’s human resource (the skills, knowledge, competencies and attitudes that reside in the individual employee of the enterprise) and its social capital (faith and self-assurance, communication, cooperative working dynamics and contact, partnership, shared values, collaboration, etc.).