According to U.S. law, American whiskey, like any whiskey of the world, is a distilled spirit created from a fermented mash of grains. The spirit is then aged in oak barrels and must come out the other end with the taste, aroma and characteristics of a whiskey. Hmmm. Not really much help, is it? Today, American whiskey comes in a wide variety of forms - and being able to understand both the major and subtle differences between them is a skill most spirits service professionals need on an almost daily basis. After all, whiskey drinkers can be full of questions!
In this course, we will focus on the American Whiskey segment - as distinct from Scotch, Canadian, Irish or Japanese (yes, that's right - the Japanese make whiskey too!). We will look at the different commercial segments, origins, leading brands, taste profiles, how to read a whiskey label, basic whiskey mixology, and perhaps of key practical use, strategies to up-sell or encourage trade-up among your whiskey customers. When you're ready to begin, click the button above labeled 'Overview' to get started.
Overview
There are 4 primary types of what is referred to as American Whiskey, the most popular of which is bourbon. Bourbon is made from a combination of grains such as corn, rye, wheat, malted barley and malted rye - but its point of difference is that the mash must contain at least 51% corn, with the spirit aged in new, charred American oak barrels. If it's called “Straight bourbon whiskey”, it must be aged for a minimum of 2 years - but otherwise the length of aging is up to the maker. Next is “Rye whiskey” - a whiskey whose mash bill – or list of ingredients – contains a least 51% rye. Rye whiskey actually came before bourbon whiskey since it was the favorite i...
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...e” button on the bottom of your screen. A pop-up quiz will allow you to test how much has really sunk in. Feel free to come back to this course whenever you need to refresh your memory – we know a lot of information gets thrown at you in the spirits industry. And remember, there’s a handy cheat-sheet print-out that would be very helpful behind the bar or on your clipboard.
From centuries-old whiskey brands to brand-new flavored options, there’s a lot going on in the industry. We hope the insights gained in this course will allow you to understand and place each whiskey offering as well as know how to serve it when the time comes. Throughout the world, American Whiskey stands shoulder-to-shoulder with the world’s finest spirits. Now, you understand how it became America’s native spirit.
Good luck! And thank you from everybody here at Innovative Marketing Solutions.
Its official name on a nautical chart was Exercise Area W-601. However, it was more often referred to as “Whiskey Six Oh One”, or as Canadian Navy sailors had shortened it, “Whiskey”. Of course, the name gives the notion that there is a connection with libation; however, the curious title is simply due to the military’s desire to use the phonetic alphabet to spell out letters. This is why the “W” in W-601 is vocalized as “Whiskey.” As one might surmise, there is not an actual drop of whiskey to be found in the entire area. The only exceptions may be a few stray bottles that were held in the liquor cabinets, lockers, or bars belonging to the crews of ships that might transit the area.
and hard liquor in this report have the same meaning. Distill means to let fall,
William Rorabaugh does a good job of shining a light on a part of our history that many people are completely unaware of. His choice to write the book from the social history view provides a refreshing view of the times compared to the usual historical perspective. Rorabaugh uses many anecdotes to immerse his reader in first hand accounts during the very period he is writing about. Where he ultimately falls short is in his statistics. He admits that finding a single source that can provide accurate data from the early 1800’s is nearly impossible and proceeds to make his best effort at providing the most accurate statistics he can accumulate. How much Americans drank in the early 1800’s is hard to quantify, but one thing is for certain; they definitely drank their fair
The making of moonshine is a process that has been used since before prohibiton, when there was a federal law against the making, selling, and transporting of alcoholic beverages. The Americans still needed a way to get there fix, so moonshiners were in need. More and more people began to make moonshine to earn some extra cash on the side. From outlaws to small business owners moonshine seemed to run deep in the south. They started in the backwoods of the south and began to make the shine.
Tom Standage has described the beginnings of six beverages: beer, wine, spirits, coffee, tea, and Coca-Cola and has found many connections, and information helpful in finding out history of the drinks themselves but also their impacts on the growth of civilization as a whole. This book connects everything with society both past and present, it makes learning about history and the way drinks connect fun and interesting. Like learning without even realizing you are. A History of the World in Six Glasses is more than just talking about each beverage as a single but as a whole, it’s connections, uses, relations, and growth they started.
Enacting prohibition in a culture so immersed in alcohol as America was not easy. American had long been a nation of strong social drinkers with a strong feeling towards personal freedom. As Okrent remarks, “George Washington had a still on his farm. James Madison downed a pint of whiskey a day”. This was an era when drinking liquor on ships was far safer than the stale scummy water aboard, and it was common fo...
Worsnop, R. L. (1997, March 14). Alcohol advertising. CQ Researcher, 7, 217-240. Retrieved from http://library.cqpress.com/cqresearcher/
Prior to the arrival of the whites, Native Americans experienced little to no contact with alcohol, or “firewater.” The main introduction of alcohol to Native Americans came through the fur trade. Quickly upon its initiation to Native Americans, alcohol had various social, economic, and political ramifications. [note] To form new relations with Native Americans and to continue existing ones, the consistent distribution of alcohol was established.
The whiskey Rebellion Witten by Thomas P. Slaughter talks bout a rebellion that setup a precedent in American history. It gives us the opportunity to really comprehend this rebellion that thanks to fast action from the Federal government didn’t escalate to a more serious problem like civil war. The book the Whiskey Rebellion frontier of the epilogue to the American Revolution captures the importance and drama of the rebellion. The book is divided into three sections context, chronology and sequence. In the first section Slaughter explain the reason why the taxes was needed in the first place. According to Anthony Brandt in his article of American history name “Rye Whiskey, RYE Whiskey” Alexander Hamilton, secretary of the
Once people wanted a drink, nothing stopped them. Subsequently, prohibition sparked American ingenuity to step to the forefront. A black market emerged, as brewing beer making wine, and distilling whiskey, became a national past time. Enterprising home brewers could make enough Home brew, Dago Red, Bathtub Gin or Moonshine to quench their thirst and to sell as well. Therefore, stills begin popping up in basements, barns, backrooms, and the deep woods. Both Canada and Mexico were wet, and their border towns offered many opportunities for thirsty Americans to quench their thirst. Ships anchored outside the three-mile limit on both the Atlantic and Pacific coasts, loaded with alcohol becoming floating bars and nightclubs. Additional ships offered cases of alcohol spirits only to the professional rumrunners. Illegal liquor grew to such an extent that enforcement became virtually impossible.
Ezell, Marcel D. "Early Attitudes toward Alcoholic Beverages in the South" Red River Valley Historical Review 7, 1982.
Generally speaking, other alcoholic beverages can be viewed as being a substitute for wine. However, specific substitution of wine in the New World is low because most individuals prefer to purchase wine from a retail facility instead of producing their own. Where as in the Old World the option of producing wine...
Prohibition lasted from 1920-1933, the and the repeal come in1933. Alco pone was the biggest gangster of all times. He was the cause of virtually of all crimes. On the eve of prohibition some towns sold their jails, because all crime would break loose. The “Bathtub Gin” got its name from alcohol, glycerin and juniper juice was mixed in a bottle it was too tall to fit in a sink so they had to put it in the bathtub. (Burns Web)
Specific Purpose: After listening to my speech, my audience will know how alcohol was made and how it affects humans negatively and positively.
Alcohol is a class of organic compounds that is characterized by the presence of one or more hydroxyl groups (-OH) attached to a carbon atom. Alcohol was unknowingly produced centuries ago when fermentation occurred to crushed grapes (Pines, 1931). In today’s society alcohol is produced for the use of household products such as varnishes, cleaning products, but is more commercially important in the liquor business. A chemical process called fermentation accomplishes the production of ethanol, the alcohol or liquor. From there, the ethanol goes through distinct processes to become the dark and clear liquors on the store shelves.