Marketing Versus Supply Chain Management
In the business field, there are many career paths that you can choose after you have attained your education. To best select potential options for careers, I have narrowed them down to Marketing and Supply Chain Management to show the differences and similarities between both careers. Supply Chain Management deals with sourcing raw materials to manufacturing goods, delivering the products, and the point of sale (BusinessDictionary.com). While marketing is where the company targets their audience to specific products to increase their revenues. These professions have a high demand outlook within the business world.
Marketing is the tactical functions between product development and services that move
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They both promote collaborations between different stakeholders. Each step requires both careers to rely on each organization to produce their product. On top of that, the movement of the buyers is what the company depends on which is making the customers satisfied. Both professions rely on recent trends, which fluctuate depending on sale and the economy. Overall Marketing and Supply Chain go hand to hand because they deal with sales, production, promotions, seller, and the buyer.
Marketing differs from Supply Chain Management (SCM). First, there is marketing focus of customer focus such as promotions while SCM deals with reducing inventory investments. Second marketing deals with profitability and SCM helps build competitive advantage for the channel to create customer value. Marketing relays more on advertising to the public eye while SCM focuses more on the data, such as what is in demand for the product.
Business is a lifestyle and it affects our everyday lives. Making good and bad decisions helps us become an improved business individual. Wither you are deciding to go in the field of Marketing or Supply Chain Management, personally I recommend both because it is a rapid growing industry within our economy. Make sure you are prepared for your future and landing all the obligation that these professions
Over this course of this semester, I have learned a tremendous amount of information about myself from the self-exploration series. The results of my PGI (Personal Globe Inventory) presented me with a couple of different career paths to explore. The first type of career that was brought up to my attention was an enterprising career. There were a number of enterprising careers, but the one that interested me the most was business management. I decided to choose the business management because I am majoring in Sustainability and my focus is in Economics. I think business management would be an excellent fit for myself because I have actually done some research prior to this class about management. I would like to someday own an ice rink, and I think that becoming a manager would be a great stepping-stone towards reaching my goal. The requirements for becoming a business manager vary from university to university, but the overall direction of the major revo...
Marketing is that broad area of business activity that directs the flow of services provided by the carrier to the customer in order to satisfy customers’ needs and wants and to achieve company objectives. Marketing is more than selling: it involves a number of business activities, including forecasting, market research and analysis, product research and development, price setting, and promotion, including advertising. Marketing also involves the finance activities such as credit and collection that are associated with ticket sales. Marketing is customer oriented…Without marketing and sales, there would be no airlines. (p. 274)
I like selling things and interacting with others. I just picked this career because my skills that I believe are my best skills are necessary for this career. Other features that are important with becoming a Marketing Manager are: Analytical, Communication, Creativity, Decision-making, Interpersonal, and Organization. I think that all the skills that are needed to become a Marketing Manger is something that I do very well. Some of the skills I have I do way better than others. Then there 's some skills I need to work on just a bit. For example, I am really good at communicating and being creative. My down fall with these skills would mostly be my organization
The following table summarizes the differences between B2B marketing and B2C marketing. Your marketing plan needs to take into account the differences and ensure you are developing the right types of activities for your particular market.
Based on the definitions given by APICS and CSCMP, we believe that SCM is much broader than the fundamental functions such as manufacturing, distribution and logistics. It can contribute to information flows between organizations and its suppliers to eliminate the bullwhip effect and escalate the productivity and capability inside the firm as well.
Supply chain management has been defined as that process that involves the management of information, materials, and all the finances that are handled within and across the entire supply chain process (Christopher, 2016). The management is usually done through out the entire supply chain management from that moment when the suppliers are involved through all the manufacturing activities, different distribution activities, and the way that the products are served to the final product consumer (Turban, et al., 2002). The process also includes all the activities that different organizations offers to their customers as after sale services for purposes perfecting their services and products towards their highly valued customers (Christopher,
Supply chain management is the main role in operation management.Supply chain management handles supply side activities of a business with efficiency and effectively to gain the competitive advantage in the market.(Investopedia, 2003)SCM concerned with raw material supply,intermediate supply,end product distribution,retailers and wholesalers.So every aspect of supply chain is critical for the business and doing it right can cause
‘Supply chain management integrates supply and demand management within and across companies. It encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities. Importantly, it also includes coordination and collaboration with channel partners, which can be suppliers, intermediaries, thir- party service providers, and customers’. (Web: Council for Supply Chain Management Pr...
Choosing which career path to follow is one of the most important decision people take in their lifetime. Considering that this decision will affect the entire future life, it is very important to be sure that it is the right one. It is one of the most important steps in order to successfully find a job that would satisfy personality needs and guarantee a steady income. If he or she is passionate about their job, hard work is simplified and high salary helps to concentrate on results. The key about being successful at work is to be in love with it.
A career in business can be a very lucrative and versatile one. The typical courses offered in a business degree program include:
Selling is product focused and involves using techniques to make customers exchange goods, services or brands for cash. Marketing on the other hand is more dynamic and wider than selling as it focuses more on the customer rather than the product.
An example of a Logistics and Supply Chain practitioner is Amazon. The individual who oversees transporting, assessing product performance, sales forecast of products and cooperation with commodity suppliers is the Supply Chain manager (logistician) since the Logistics and Supply Chain is involved in many activities that aid in the distribution of goods and services. Therefore, the majority of large corporations require efficient supply chain structures to conduct these activities with precision since they deal with a lot of goods and services that are of a wide variety. These large companies offer high salaries for people involved in logistics and the supply chain since they understand the crucial significance of this system to the prosperity of their
A supply chain entails various entities that are involved in the beginning to end business process of delivering a product (good or service) to its end consumer (Cooper, Lambert & Pagh 1997). This process of supply chain management (SCM) consists of many activities and information flows such as the procurement of materials, the process of manufacturing and packaging, followed by the storage and warehousing of the finished products before being distributed to retailers for the end user’s consumption (Cooper, Lambert & Pagh 1997; Griffin & Thomas 1996). SCM involves the coordination of the following functions: strategic supplier partnerships, quality of information sharing, management of internal functions and loyal customer relationships (Barbosa-Póvoa, Barros & Blanco 2013). Successful integration of these functions should, in turn, enhance the flow of output and maintain an effective relationship between suppliers and customers and hence ensure their expectations are being met (Hung et al. 2010).
This essay has shown that some of the most important elements for business students to be successful in their career are time management practices, greater knowledge and skills related to time management and how business studies can help lead to successful business career by linking theories studied with real experiences in the workplace.
... want to be connected to assembly lines and conscious of demand throughout the supply chain. Purchasing and supply management occur at all stages of the supply chain. At each level, logisticians exercise their responsibilities to demand and replace products for their businesses from select suppliers to meet demand. Disorganized supply functions can occur anywhere in the supply chain when there is a fracture in communication. In the article, “Supply Chain Management: More Than Integrated Logistics”. Russell (2007), “the Logistics as a management discipline originated in the military and later branched into the commercial sector as business logistic. Now, the hottest topic in the commercial sector is supply chain management”. In other words, supply chain management has a lot of issues now and these issues make this subject huge and very interesting at the same time.