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Gender roles during world war 2
How media influences gender roles
Women's roles before and after ww2
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Chapter 1 - I Love Lucy: Trailblazer for Female Led Television
In 1950’s America, there was no more important communication tool more dominant than television. During this time in society, after the post-industrial period, there was a generational shift after the introduction of new technology such as television as it shifted a new way of living. After the war, pressure of stability and domesticity were reinforced, leaving women still subordinate to their male counterparts. Television at this time depicted and reflected this image of women. Thus, establishing expectations of women during the 1950’s to the audience through sitcoms. The biggest sitcom during this period was I Love Lucy,
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I Love Lucy is a conservative sitcom that does not tend to stray away from the gender norm, episodes in which Lucy tried to get onto her husbands show was seen in the best light and were met with critical scrutiny. As Lucy attempted to transcend her subordinate status, fails and is then swiftly brought back to the world of domesticity. Patricia Mellencamp stated in her analysis of unruly women of sitcoms that “ Lucy’s plots for ambition and fame narratively failed, with the result that she was held, often gratefully, to domesticity, performatively they succeeded”. Although the show appears to stick to the status quo, the repetition of her attempts to assert autonomy and escape the world of domesticity gave a voice to the frustration of the middle class housewife. The repetition of Lucy’s desire to escape from her role as a housewife, gives emphasis to the desire. Elaine May coined the term domestic containment which is evident in I Love Lucy, the concept ties American postwar foreign policy which aimed at limiting or containing geopolitical threats to the era’s cultural preoccupation with the home, conventional gender roles and family values. Elaine May explains the strategy of containment as a reaction to the various anxieties aroused by rapid social change. She states that “within the home, potentially dangerous social forces of the new age might be tamed, where they could contribute to the secure and fulfilling life to which postwar men and women aspired.” Mellencamp, drawing on May, argues that “Containment was practiced on the domestic front as well, and it was aimed at excluding women from the work force and keeping them in the
During the time of 1940-1945 a big whole opened up in the industrial labor force because of the men enlisting. World War II was a hard time for the United States and knowing that it would be hard on their work force, they realized they needed the woman to do their part and help in any way they can. Whether it is in the armed forces or at home the women showed they could help out. In the United States armed forces about 350,000 women served at home and abroad. The woman’s work force in the United States increased from 27 percent to nearly 37percent, and by 1945 nearly one out of every four married woman worked outside the home. This paper will show the way the United States got the woman into these positions was through propaganda from
The early 1960s saw the expansion of television. The television had become a common household
From the beginning of the episode, the mother (Roseanne) goes to work. This is an unusual gender role because the father has traditionally been the one in the family to work consistent hours for his job. Next, the father in Roseanne admits to not doing much of anything throughout the day, while the mother was at work. Finally, Roseanne speaks to her friends and co-workers in a way that is very pro-feminist. She even said, “Good men don’t just happen, they have to be created by us women.” Roseanne is a great example of non-traditional gender roles in the way the mother and the father are shown through the
May begins by exploring the origins of this "domestic containment" in the 30's and 40's. During the Depression, she argues, two different views of the family competed -- one with two breadwinners who shared tasks and the other with spouses whose roles were sharply differentiated. Yet, despite the many single women glamorized in popular culture of the 1930's, families ultimately came to choose the latter option. Why? For one, according to May, for all its affirmation of the emancipation of women, Hollywood fell short of pointing the way toward a restructured family that would incorporate independent women. (May p.42) Rosalind Russell in His Girl Friday and Scarlett O'Hara in Gone with the Wind, for example, are both forced to choose between independence and a happy domestic life - the two cannot be squared. For another, New Deal programs aimed to raise the male employment level, which often meant doing nothing for female employment. And, finally, as historian Ruth Milkman has also noted, the g...
American women in World War II brought significant changes which although people expectation that life would go back to normal they modify their lifestyle making women free of society pressure and norms, because the war changed the traditional way to see a woman and their roles leading to a new society where women were allowed to study and work in the same way than men. Creating a legacy with the principles of today’s society.
Some historians have argued that 1950s America marked a step back for the advancement that women made during WWII. What contributed to this “return to domesticity” and do you believe that the the decade was good or bad for women? The end of World War II was the main contributing factor to the “return to domesticity”. During the war, women played a vital role in the workforce because all of the men had to go fight overseas and leave their jobs. This forced women to work in factories and volunteer for wartime measures.
In the early fifties, young people watched TV more hours than they went to school, a trend which has not changed greatly since that time. What was portrayed on television became accepted as normal. Shows like What's a My Line debut on CBS, Your Hit Parade premieres on NBC in 1950. In April of 1950 5,343,000 TV sets are in American Homes. In May of 1950, 103 TV Stations in 60 cities were operating. In September 7,535,000 TV sets in USA. In October there were 8,000,000 TV sets.
The film titled, “The Life and Times of Rosie the Riveter”, looks at the roles of women during and after World War II within the U.S. The film interviews five women who had experienced the World War II effects in the U.S, two who were Caucasian and three who were African American. These five women, who were among the millions of women recruited into skilled male-oriented jobs during World War II, shared insight into how women were treated, viewed and mainly controlled. Along with the interviews are clips from U.S. government propaganda films, news reports from the media, March of Time films, and newspaper stories, all depicting how women are to take "the men’s" places to keep up with industrial production, while reassured that their duties were fulfilling the patriotic and feminine role. After the war the government and media had changed their message as women were to resume the role of the housewife, maid and mother to stay out of the way of returning soldiers. Thus the patriotic and feminine role was nothing but a mystified tactic the government used to maintain the American economic structure during the world war period. It is the contention of this paper to explore how several groups of women were treated as mindless individuals that could be controlled and disposed of through the government arranging social institutions, media manipulation and propaganda, and assumptions behind women’s tendencies which forced “Rosie the Riveter” to become a male dominated concept.
“Women in the early 1950s family were weak, secondary characters, and as such were usually dominated by their husbands and their own conceptions of marriage” (Hastings, 1974). Certain episodes of these shows always tried to prove that women should stay at home. When I Love Lucy came out with a woman as the main star, they still had her stay at home, cooking and cleaning, but still made her seem useless. “Women characters frequently were shown as less mature and less capable human-beings and their husbands often took a quasi-parental role by scolding them” (Hastings, 1974).
In 1970, CBS premiered a new television series called The Mary Tyler Moore Show. By no means was it considered the first of the “working woman” sitcom to air during prime-time, but it is “generally acknowledged as the first to assert that work was not just a prelude to marriage, or ...
Due to the idealization of domesticity in media, there was a significantly stagnant period of time for women’s rights between 1945 and 1959. Women took over the roles for men in the workplace who were fighting abroad during the early 1940s, and a strong, feminist movement rose in the 1960s. However, in between these time periods, there was a time in which women returned to the home, focusing their attention on taking care of the children and waiting on their husband’s every need. This was perpetuated due to the increasing popularity of media’s involvement in the lives of housewives, such as the increasing sales of televisions and the increase in the number of sexist toys. During America’s involvement in World War Two, which spanned from 1941 until 1945, many men went off to fight overseas.
First, readers can tell that Lucy Westenra’s position as a feminine character in this novel is there to support the masculine society. This can be seen through the text and Lucy’s thoughts and by her descriptions of the other characters who are also in the novel. While Lucy is writing letters back and forth with Mina, Lucy starts to represent her womanhood by writing to Mina, “You and I, Mina dear, who are engaged and going to settle down soon soberly into old married women, can despise vanity” (Stoker 78). The expectations of a woman during this time would be for them to settle down, start a family, and to take care of the family and their house. Next, Lucy is very willing and goes out of her way in order to please her husband, Arthur Holmwood. Lucy wrote “I do not know myself if I shall ever speak slang; I do not know if Arthur likes it; as I have never heard him use any as yet” (Stoker 78). In this quote, Lucy is saying that if her husband does not like it that she wil...
Television networks used these types of shows to protect themselves from any accusations that they were sending out “Communist messages”, but these shows subsequently influenced a generation into a new way of thinking and living. Families moved in rapid numbers to suburbia and wanted to be just like the Cleavers or the Andersons. The American public would never be the same, always reflecting on the perfection played out nightly on television and setting their goals to reach that level of traditionalism. The Hollywood Blacklisting that followed the Red Scare of the 1950’s forced the media to change in order to survive the scrutinizing committees of the HUAC and various congressional committees that pushed for the social “purging” of America in hopes of searching out the “Reds” which they believed were hiding among them. This change in media came at a time when the public had become extremely receptive to such influences due to the spread of the television and the growth of the middle class who had extra money to spend on luxuries such as going to the movie theatres.
The ‘Golden Age of Television’ is what many refer to as the period between the 1950s and 60s when the television began to establish itself as a prevalent medium in the United States. In 1947, the American Broadcasting Company (ABC), Columbia Broadcasting System (CBS), the National Broadcasting Company (NBC), and the Du Mont Network were the four main television networks that ran stations with regular programming taking place. (Television, 2003) While regular television programming was a new innovation, the television itself had been commercially available for over twenty years prior to the 50s. It was conceived by many worldly innovators and went through several testing stages before it was finally completed in the late twenties. The three main innovators were Niplow - who first developed a rotating disk with small holes arranged in a spiral pattern in 1884, Zworykin - who developed the Iconoscope which could scan pictures and break them into electronic signals (a primitive form of the Cathode Ray Tube) in 1923, and lastly Fansworth - who demonstrated for the first time that it was possible to transmit an electrical image in 1927. (Rollo, 2011) However, one of the many reasons why this medium was successful in the 50s was due to the fact that it became more accessible to the public. Television sets were more affordable to middle class citizens which created further interest in the new technology. Through an historical account of the medium, the spread of television across America throughout this particular decade will be examined.
The influence of the media on women is not unknown, but it was especially prevalent in the 1960s. According to David Croteau and William Hoynes, both professors of sociology, “Media images of women and men reflect and reproduce a whole set of stereotypical but changing gender roles” (quoted in Mahrdt 1) and, as society changes and opinions are altered, television shows adapt. However, the television show Mad Men is unique because it does not show life today, but the life of the 1960s. It shows what life was like for the women who lived during a time when the “feminine mystique” controlled society.