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Ford motor company, business strategy
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INTRODUCTION
The purpose of this analysis is to intimately review the Strengths, Weaknesses, Opportunities, and Threats of Ford Motor Company and recommendations for changes in culture, leadership, and/or structure at Ford Motor Company as and when they unfold. In a nut shell, this paper is comprehensively SWOT analysis of Ford Motor Company.
Description of Strengths:
Ford Motor Company was created back in 1903 and was one of the first companies to create automobiles. Ford company is one of the first American automobile company which has stand the test of time and successfully manufacturing and selling trucks, buses and automotive parts. Ford has achieve a lot in the last hundred years and continue to a formidable force in the business The mere fact that Ford Motor Company continue to exist live to tell it story as one of the greatest automobile company which I think is one of strongest strength. The Ford Motor Company is that popularly known worldwide as one of the premier makers of automobiles. As an ancient automobile company, Ford Motor Company assembles a wide variety of cars in all different modules. This allows them to be competitive globally in a wide range of customers.
Ford Motor Company has created a selective components that will help their
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While some of these weaknesses are directly within their control, many of them are not. Let’s begin by discussing two weaknesses that are within their control. First, Ford has been plagued by some large recalls. The most recent being on their newly redesigned Ford Escape, it was suffering from risks of engines overheating resulting in engine fires. Recalls can not only be costly in the expense that is required to fix the vehicles involved, but it also can have a huge effect on the reputation of the organization. This blow to the organization can sometimes be permanent and almost detrimental depending on the severity of the
Fordism changed American industrial and consumer in many ways such as Henry Ford developed new techniques of car manufacturing and marketing that made it easier for ordinary American citizens to try themselves. After three years of establishing his company “Ford Motor Company” in 1905, Ford introduced to the American people “Model T” for which was a light-weight vehicle that can handle to cruise the country’s poorly maintained roads. In Europe for which the car that is mostly used over there is the “Mercedes” for which was targeted for high-class people of society over there and were superior in craftsmanship in the car manufacturing; however, Ford focused on mass production
General Motors became a “centralized organization, so decision-making authority is concentrated in the hands of top-level managers, and little authority is delegated to lower levels” (Ferrell et al., 2015, p. 199). Centralized organizations have little upward communication and top-level manager may not be aware of problems and unethical activities. According to Ferrell et al., (2015), it has been noted that “centralized organization may exert influence on their employees because they have a central core of policies and codes of ethical conduct” (p. 201). Conversely, to survive at GM employees praised the CEO intelligence and carried out their orders by keeping a low profile, and never made waves. GM rewarded employees who followed the old traditional ways and those that challenged their thinking lost promotion opportunities or their jobs. However, General Motors experienced conflict between corporate management responsibility and social responsibility. Consequently, General Motors “attempted to implement a new mentality upon its management in a short period of time” (Goussak, Webber, & Ser, 2012, p. 49) by changing the company’s environment, but
Observed as a technological mastermind, Ford commenced experiments involving machinery from the time he was adolescent to launching his career working at the Edison Illuminating Company. He examined internal combustion engines and gasoline buggy ideas, eventually resulting in removing himself from Edison’s company and his introduction into the emerging automobile industry. Following in 1903, he established the Ford Motor Company, which expeditiously became a leader in the automotive industry and would gain extensive wealth within only a few decades. While other manufacturers strove to produce automobiles to be extravagant and luxurious predominantly for the wealthy, he immensely focused on efficient mass production of durable, affordable vehicles for the expanding middle-class market. The car should be like a fine watch," Ford said.
The 1920’s was a time of great social, political, and economic change. The early automobile industry was no exclusion. It appears that throughout history, the figures that stand out the most are either worshipped or despised, and there is very rarely an in-between. Henry Ford, an icon of the 1920’s and the early automobile industry is no exemption. Many people love Ford for his innovative and entrepreneurial skills, while on the other hand, Ford is disliked by many due to his association with Anti-Semitism. Regardless of how Ford is viewed, many decisions he made significantly impacted the automobile industry. These decisions included installing the moving assembly line in his plant, and introducing the Five-Dollar Day. Through the implementation of the Five-Dollar Day, Ford was able to drastically change how the Ford Motor Company company operated, and how business would operate for years to come.
Until recently, the Ford Motor Company has been one of the most dynastic of American enterprises, a factor which has both benefited the company and has brought it to the brink of disaster. Today Ford is the second largest manufacturer of automobiles and trucks in the world, and it’s operations are well diversified, both operationally and geographically. The company operates the worlds second largest finance company in the world, and is a major producer of tractors, glass and steel. It is most prominent in the US, but also has plants in Canada, Britain and Germany, and facilities in over 100 countries.
started up in 1903. Of course, it wasn’t all smooth sailing. George Baldwin Selden, an inventor, earned himself a patent for the automobile in 1895. This halted production of the Model A almost entirely. Ford eventually gained the support of other carmakers and eventually shut down the Selden Patent. Henry Ford faced many other challenges including greedy employees, failed model t prototypes and many more things. However, Ford also had his Triumphs in some of the things he's most famous for. First, Ford invented the assembly line. Before, one car would be assembled at a time bringing all the parts around to one place. Ford’s assembly line changed this. Now they could make and mass produce several cars at a time. Heres how it works: a bare chassis would roll down a conveyor. Along the way the engine, wheels, body, and a black paint job would be applied. Going along with the assembly line, Ford was also able to make a cheap, easy to fix,
It is safe to say all Americans know the name “Ford,” and throughout the world, the “Ford” name is recognized as being ‘American.’ The iconic brand got its start at the turn of the twentieth century when the determined Henry Ford unveiled his life’s work, the Model T. (pictured left) Ford’s Model T
Achieving world class business performance is a major challenge in today’s society. Manufacturing companies continue to face increased competition and globalization from its competitors. (1, p. 148). The automotive industry is one of the most volatile manufacturing industries that we have, which was evident in the 2008 – 2010 automotive industry crisis. (2) This global financial downturn served notice to the American automotive manufactures to raise the bar, in order to achieve word class business performance. General Motors, one of the country’s largest automotive manufactures, had to receive a government bailout to survive. During this time many with the corporation asked themselves, if we were a world class business, would we be facing this pending crisis. The answer was a resounding “NO”. General Motors has come out of bankruptcy and is focused on being a world-class business organization.
Over time, Ford business strategy has responded to the challenges of the motor industry. The corporate culture of Ford management is establishing strategic business units that complement the company's global scale and structure.
This assignment focuses on internal analysis of Ford Motor by doing SWOT analysis and external analysis by doing Pestle analysis. The assignment also focuses on the strategic performance analysis on the basis of Porter’s Diamond Model, BCG Matrix and Blue Ocean Strategy. SWOT analysis showed that, Ford Motor has strength on heritage, global aspect, brand name, innovation etc. It has weakness on market share, global competition and affected by economic recession. The opportunities lie on small cars, fuel efficient cars and production market in India and China due to lower cost. Threats are coming from high price of petrol, raw material, labor and competition from other companies. Pestle analysis showed that, Ford maintained worker friendly company and able to cope up with financial crisis during recession. They focused on advertisement. Also go for joint venture with Microsoft to bring new technology in the car. They produce environmental friendly cars. A...
This paper takes a look at the ways in which the ideas of Fordism and Taylorism helped the success of the U.S motor vehicle industry. The motor vehicle industry has changed the fundamental ideas on the process of manufacturing and probably more expressively on how humans work together to create value.
Every successful company needs a competitive advantage. As part of our companies future they current successor team has researched various goals and strategies that will move Ford forward and allow them to be competitive in the changing market. “Ford must solve its nagging overseas problems and then "p...
Introduction: Toyota Motor Corporation is a very successful automobile manufacturer that is recognized globally. They have continued to obtain and retain a competitive advantage over their counterparts, despite recalls over many years. Regardless of recalls, Toyota has been quick to rectify their shortcomings and continue to lead the automotive industry with their innovative measures. In this essay, I will discuss key internal factors for Toyota. Within those factors will include Toyota’s core competencies, which are what they do really well in comparison to their competition, three of their strength’s, which will include their posture within the automobile market and their heavy focus on research and development, and two of their weaknesses.
the only person other than Ford to successfully break in to the automotive industry. (Henry Ford Biography, 2015) The second car produced by Ford was the Model N, a $600 dollar four-cylinder automobile which became the bestselling car in the country. (Henry Ford Biography-Childhood, Life, Achievements & Timeline, 2015) Much of the Ford’s success was due to the assistants that Ford had. James S. Couzens, C.H.Willis, and John and Horace Dodge, the Dodge brothers who would eventually start Dodge motors learned a lot from Ford at this time. (Henry Ford Biography, 2015) In 1907 profits were over $1,100,000 dollars and the company had a worth of $1,038,822. This was substantial amount of money at this time. After the success of the first two models Ford had a vision for a better, cheaper, motorcar called the Model T which got its name due to the fact the o-s where not approved or liked by Ford. So, in 1908, the Model T was introduced to the public. (Exhibits, 2014) The Model T was easy to
The Ford family still controls the company through multiple voting shares, even though it owns a much lower proportion of the equity. Ford’s business strategy is the integrated cost leadership/ differentiation strategy; this involves engaging in primary and support activities that allow the company to simultaneously pursue low cost and differentiation. This strategy is flexible and enables Ford to use technology to control the production of a variety of products in moderate, flexible qualities and with a minimum manual interaction, whose goal is to eliminate cost verse product variety. Cost leadership is a strong strategy, but it can be undermined by the frequent changes in technology, the imitation of cost advantage and the loss of focus on consumers. Ford’s differentiation strategy focuses on developing a unique product that consumers are willing to pay for, and the combination of these two strategies enables Ford to stay on its core competencies.