Henry Ford Case Study

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the only person other than Ford to successfully break in to the automotive industry. (Henry Ford Biography, 2015) The second car produced by Ford was the Model N, a $600 dollar four-cylinder automobile which became the bestselling car in the country. (Henry Ford Biography-Childhood, Life, Achievements & Timeline, 2015) Much of the Ford’s success was due to the assistants that Ford had. James S. Couzens, C.H.Willis, and John and Horace Dodge, the Dodge brothers who would eventually start Dodge motors learned a lot from Ford at this time. (Henry Ford Biography, 2015) In 1907 profits were over $1,100,000 dollars and the company had a worth of $1,038,822. This was substantial amount of money at this time. After the success of the first two models Ford had a vision for a better, cheaper, motorcar called the Model T which got its name due to the fact the o-s where not approved or liked by Ford. So, in 1908, the Model T was introduced to the public. (Exhibits, 2014) The Model T was easy to …show more content…

In 1914 Ford shocked the industrial world when he raised the minimum wage of his employees to $5 dollars per hour a day, which was almost double the average wage. Also the Model T nicknamed the “Tin Lizzie” had dropped in price even more down to $360 dollars. (Henry Ford Biography, 2015) Ford had also grabbed 48% of the market in automobiles in 1914. Ford wanted to bring the price of his cars down as far as he could so that even the workers of his companies could buy one. Ford wanted to produce cars for the masses making it so that everyone could afford a Ford car. By this time Ford had greatly improved the morale of his workers and his customer base had also grown. The production of his assembly line was producing a high amount of vehicles at reasonable prices. It soon spread to other manufacturing companies all over the country changing how things were produced from then on. (Scientific Management Theory and the Ford Motor Company,

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